In the digital era, brand names and celebrity endorsements are no longer enough to shape our skincare routines. Instead, skincare lovers seek out tried-and-true active ingredients that deliver real results. For members of Gen Z, ingredient literacy is on the rise because skincare education is more accessible than ever. Whether it stems from the desire for clinical results or consumer skepticism, skincare is no longer just about what looks pretty on our shelves.Since so many factors are driving o...

Emi Jay, known for its cool girl-approved claw clips and hair accessories, just expanded its range of cult-favorite hair products with the new Toasted Sugar Hair + Body Mist. Described as a heavenly vanilla, the mist promises to moisturize and reduce frizz while it leaves behind a warm, sweet scent — just in time for all of your cozy fall festivities.The new fragrance features decadent notes of spun sugar, tonka bean, delicate amber and sweet vanilla. Plus, its portable packaging makes it perf...

Halloween is closer than you think and Good Dye Young just released its new "Infusions Collection." The series of semi-permanent dyes includes three rich, lo-fi shades that will be ideal for your upcoming Halloween costume or as your new signature hair color. To celebrate the release, co-founder Hayley Williams donned the new colors in a haunting campaign inspired by tarot readings.The "Infusions Collection" delivers three new additions to the cult-favorite lineup: "Rose Mocha," "Iced Matcha" an...

Runway beauty has a reputation for bringing subversive trends to the forefront of fashion month. While the editorial details don't always translate to our everyday routines, there's no better place to look for the season's most impactful trends across makeup, hair and nails. Above all else, Spring/Summer 2026's beauty details emphasize lived-in makeup and maximalist touches. Whether its bold, extra long nails or rainbow hair accents, brands like Kim Shui and  Chopova Lowena are making deeply i...