The coveted hair care brand Cécred, founded by Beyoncé, just released its "Protection Collection." The innovative line is said to feature new hair and scalp health technology that nourishes strands to keep your hair feeling fresh during both installation and maintenance.All five new products make use of Cécred's brand new "PhytoFerment" technology. Inspired by herbalism, the products are formulated to improve overall scalp health thanks to a proprietary balanced ferment blend. As for scent, t...

Dieux is taking your beauty routine to the next level with its new Dieux-It-All Tote. The limited-edition sheer bag can be worn a multitude of ways — plus, it's ideal for storing all of your favorite skincare products on-the-go, or for filling up with produce from the farmers market. No matter how you choose to use it, the tote promises to be just as durable as it is adorable.The versatile Dieux-It-All Tote encourages wearers to transform the bag into a crossbody, clutch or shoulder bag. Plus,...

Tower 28 is making shimmery eye looks easier than ever with its new GoGo Cooling Shimmer Stick. The hydrating eyeshadow serves as the brand's official entrance into the eye category. Not to mention, just like the rest of Tower 28's cult-favorite lineup, the shimmer stick is safe for sensitive skin and adheres to the National Eczema Association Seal of Acceptance guidelines.Formulated with biomimetic sugar complex and Irish moss, the eyeshadow stick is said to instantly cool the skin. Plus, it pr...

Hair care brand Paul Mitchell just announced Paris Hilton as the brand's new global ambassador. Citing Hilton's signature luxe-meets-playful Y2K aesthetic, along with her affinity for serving extravagant beauty looks, the partnership also includes a campaign consisting of three distinct hair looks — as an ode to professional hairstylists and the incredible looks they've accomplished over the years.As a longtime fan of Paul Mitchell, Hilton's work with the brand also includes a donation to the ...