Beauty
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The Most Iconic Beauty Looks From '00s Music Videos

Sometimes, we find ourselves longing for a simpler time, like the early '00s, when music videos weren't just performances; they were full-blown productions. From the fashion to the sets, everything was dialed up and the beauty looks were no exception. Glittery lids, frosted lips and blown-out hair dominated our television screens, setting trends that still inspire us today.To celebrate the era in all its glory, we're rounding up the most iconic early-2000s music video beauty moments. From Jennif...

info@hypebae.com (Hypebae) Mon, 28 Apr 2025 Hypebae
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Can the Future of Beauty Be Found on Our Plates?

If your cosmetic bag looks more like a dessert menu these days, you're not alone. Food has always been more than fuel — it's comfort, culture and an integral part of our lives. Food is crossing over into beauty, borrowing from the kitchen to reinvent what beauty can smell, look and feel like. From whipped textures that feel like frosting to scents that echo your favorite coffee order, the beauty world's appetite for the delicious is no novel trend.Beauty lovers are increasingly seeking product...

info@hypebae.com (Hypebae) Fri, 25 Apr 2025 Hypebae
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Byredo's New Launches Invite You Into the "Fabric of Intimacy"

Byredo's cleanest-smelling, laundry-inspired perfume is expanding its reach — this time into the home. "Blanche," a cult-favorite fragrance known for its crisp notes and skin-like nostalgia, is reimagined as part of the brand's latest foray into textile scent and candle offerings.Meant to be sprayed onto objects you hold close—like a favorite blanket or freshly dried sheets—the "Blanche" Textile Perfume evokes the comfort of human closeness. It lingers softly, like the scent of someone you...

info@hypebae.com (Hypebae) Fri, 25 Apr 2025 Hypebae
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Nara Smith and Cetaphil Join Forces to Shine a Light on Eczema Awareness

Nara Smith is teaming up with Cetaphil to spotlight eczema awareness. A longtime advocate, Smith has openly shared her personal experience with the skin condition, using her platform to document her journey and empower others navigating similar challenges.The campaign, dubbed "From Scratch to Smooth," intends to raise awareness about eczema, which the skincare brand says affects "nearly 10% of the U.S. population." In her partnership with Cetaphil, she'll discuss her journey with flare-ups, test...

info@hypebae.com (Hypebae) Fri, 25 Apr 2025 Hypebae