On TikTok, temporary beauty trends often lead to permanently altered faces — and in the sea of buzzy cosmetic treatments, eye color surgery is the latest to flood our feeds. The procedure, which is known as keratopigmentation, is often used to create an artificial iris for patients born without one. But, as body modification surges in popularity, the procedure has become into yet another way for the beauty treatment-obsessed to further modify their looks.One eye surgeon shared the results of e...

Just in time for Halloween, cult-favorite fragrance brand Vyrao is reintroducing "Witchy Woo." The bold and enchanting woody floral is said to be "perfect for casting confidence at a costume party." Crafted by the brand's founder Yasmin Sewell, "Witchy Woo" also promises to spark creativity and conjure mystical allure thanks to its neuroscent qualities.When conceptualizing the perfume, Sewell set out to create an empowering fragrance, inspired by earthy notes and the brand's affinity for combini...

KATSEYE's latest collaboration with 5 Gum has officially dropped — and in addition to limited-edition packs featuring the members, the group is also releasing exclusive collections, including room sprays infused with their breath. For EYEKONS, the "5 Gum x KATSEYE Senses Collection" provides a unique opportunity to collect one-of-a-kind memorabilia, although they won't be around forever.Just in time for the group's upcoming The Beautiful Chaos Tour, the collaboration will also be available a...

Runway beauty has a reputation for bringing subversive trends to the forefront of fashion month. While the editorial details don't always translate to our everyday routines, there's no better place to look for the season's most impactful trends across makeup, hair and nails. Above all else, Spring/Summer 2026's beauty details emphasize lived-in makeup and maximalist touches. Whether its bold, extra long nails or rainbow hair accents, brands like Kim Shui and  Chopova Lowena are making deeply i...