Beauty
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Huda Kattan Takes Back Full Ownership of Huda Beauty

After an eight-year partnership with TSG Consumer, Huda Kattan, Huda Beauty's founder and co-CEO, has officially regained full control over the brand. The news comes after Kattan bought back TSG's minority stake which was originally acquired in 2017. As a result, Huda Beauty is now one of the few fully independent, founder-owned beauty brands. "Taking back full ownership of Huda Beauty is a deeply important moment for me," Kattan shares in a press release. View this post on Instagram A...

info@hypebae.com (Hypebae) Fri, 06 Jun 2025 Hypebae
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Muhza Wants to Make Your Skincare Routine Hormone-Friendly

Muhza is so much more than just skincare. After struggling with hormonal acne due to PCOS, the brand's founder Alexia Coutts set out to create products that sync with the body's natural rhythm. Now, Muhza is launching unique serums designed for each phase of the menstrual cycle.Coutts found that ordinary skincare products did not account for the monthly hormonal changes she went through, so she launched Muhza in hopes that our skincare routines could coexist with our cycles — rather than work ...

info@hypebae.com (Hypebae) Thu, 05 Jun 2025 Hypebae
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Fara Homidi Taps Paloma Elsesser for Its New Bronzer Collection

Fara Homidi is a makeup powerhouse known for its minimalistic approach to beauty. While other beauty brands boast extensive catalogs and countless new releases, Homidi's line emphasizes the exact opposite. With only a few essentials, Fara Homidi makes slow beauty for the perfectionists.With 25 years of experience as a makeup artist, Homidi has established herself as a tastemaker in the beauty industry, masterfully creating makeup looks for everyone from Off-White to Miu Miu.While her essentialis...

info@hypebae.com (Hypebae) Wed, 04 Jun 2025 Hypebae
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Youth to the People Just Dropped a Sunscreen for People Who Hate Sunscreen

Youth to the People is known for its cult-favorite high-performance skincare products, and its newest launch comes just in time for the summer heat. Although this is the brand's first-ever sunscreen, it's far from your usual summer essential.Since SPF needs to be applied everyday, tracking down the perfect sunscreen is a necessary evil. If you've ever wandered into the sunscreen aisle, you might've noticed that most SPF's either leave a white cast, are overly harsh on sensitive skin, or start to...

info@hypebae.com (Hypebae) Tue, 03 Jun 2025 Hypebae