Beauty
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Bottega Veneta's SS26 Glam Is Serving Feminine Sophistication

At Bottega Veneta's Spring/Summer 2026 show at Milan Fashion Week, Pat McGrath harped on the brand's signature toned-down sophistication with a glowy makeup look. Making use of Pat McGrath Labs' lineup of luminous products, the duo conceptualized looks the makeup artist calls "Bottega elegance at its freshest."In honor of Louise Trotter's debut, McGrath says the SS26 collection inspired a beauty story with two major influences: Milanese minimalism and New York counter-culture. Combining the two ...

info@hypebae.com (Hypebae) Mon, 29 Sep 2025 Hypebae
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Merit Unveils Collaboration With Designer Brandon Maxwell

Merit has just announced its newest collaboration in partnership with American designer Brandon Maxwell. The two piece limited-edition collection includes a Signature Bag and the Signature Lip Blush in a new "Maxwell" shade. Drawing inspiration from Brandon Maxwell's classic and modern design ethos, the new products also mark Merit's first time releasing makeup in collaboration with a designer.Just in time for the 10th anniversary of Brandon Maxwell, the collaboration is striving to emphasize th...

info@hypebae.com (Hypebae) Fri, 26 Sep 2025 Hypebae
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The "Clean Girl" Makeup Look Doesn’t Belong on the Runway

At fashion month Spring/Summer 2026, the beauty looks are just as fundamental as the garments are. For designers, hair and makeup are an artistic medium to extend their collections' ethos far beyond the realm of fashion. Yet, with the whole world watching, fashion houses continue to send bare-faced models down the runway. Consequently, the no-makeup makeup look has become a staple of fashion month. In the midst of the avant-garde glam and innovative beauty details, the clean girl aesthetic conti...

info@hypebae.com (Hypebae) Fri, 26 Sep 2025 Hypebae
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Miley Cyrus Is the New Global Face of Maybelline

Maybelline has just announced Miley Cyrus as its new global spokesperson. The brand says that Cyrus' unapologetic confidence and ties to the beauty world are the main reason for the partnership. Additionally, the star has released her own version of the "Maybe it's Maybelline" jingle, in hopes of ushering the brand into a new era.For Cyrus, beauty is a big part of her identity as an artist — because of this, working with Maybelline felt personal. "This partnership brings together two core part...

info@hypebae.com (Hypebae) Thu, 25 Sep 2025 Hypebae