Skinny brows and smokey eyes are back, which means the comeback of concealer lips is long overdue. While the makeup trend is already prominent on fashion week runways and Gabbriette's personal beauty rotation, MAC Cosmetics is harping on our obsession with 2000s beauty by bringing back its coveted Pro Lip Erase. After being briefly discontinued, the makeup artist staple has officially returned — just in time for the Y2K renaissance.Personally, I've always admired MAC's editorial aesthetic and ...

Luxury beauty brand Hyrular has officially landed. Inspired by sci-fi visuals and avant-garde fashion, Hyrular is attempting to merge top-notch makeup products with the surreal. Led by CEO David José, visual director Bryan Huynh and beauty director Mollie Gloss, Hyrular hopes to carve out its own niche in the makeup space. With this in mind, the brand's debut brings us its first-ever product: the Nebubalm lip balm.Fusing Huynh’s hyperreal vision and Gloss' avant-garde makeup aesthetic, Hyrula...

If you're a fragrance fan, Rahasya is a name you need to get on your radar. Launched just one year ago, the Singapore-based fragrance house has already released several core scents, each embodying the vibrant spirit of India through a contemporary lens.It aims to reposition and represent the niche perfumery that lives on the subcontinent, bringing its culture to life with high-quality fragrances rooted in memories and design-led storytelling. Founded by three friends: Sachit and Utkarsh from Ind...

In the era of skincare jargon, The Ordinary is attempting to shed light on misleading buzzwords in its newest campaign. Based on the brand's ethos of transparency and science-backed formulas, the "Periodic Fable" campaign is challenging the marketing tactics of the beauty world, along with the validity of the internet's most-used skincare terms.For skincare fans, ingredients have become far more important than brand names. As a result, consumer awareness is on the rise. In an attempt to further ...