In a daring move to expose what's inflating skincare prices, The Ordinary is bringing an immersive pop-up, "The Secret Ingredient," to the SoHo neighborhood of New York City. From April 25 to 27, passersby can step into the sensorial experience that visually unpacks the true cost of celebrity endorsements in beauty.During the brand's three-day stint, visitors can journey through several interactive exhibits, photo moments and one-on-one discussions with scientists."With some celebrity endorsemen...

Glossier's cult-favorite "Balm Dotcom" is dropping a new shade and YouTuber Quen Blackwell is the face of the launch. Set in an office, Blackwell plays the ultimate corporate baddie, swiping on the coffee-toned "Espresso" lip balm between meetings, important emails and spilling the break room tea."This rich blend captures the essence of freshly roasted coffee beans, steamed milk and vanilla cold foam in one nourishing formula," the brand said in a press statement. "With its perfectly balanced bi...

Billie is taking outdoor advertising to a whole new level. With its latest campaign, the brand is bringing a scratch-and-sniff experience straight to the streets, centering on the armpit. Starting today, near Penn Station in New York City, the public is invited to sample Billie's best-selling All Day Deodorant in its newest tropical-inspired scent, "Coco Villa."Fans of the beauty brand will be able to visit the trio of armpit posters at 505 8th Avenue, where each delicate body part can be scratc...

It's safe to say the bob is making a major comeback, cementing its status as one of the most popular and universally flattering hairstyles around. From TikTok to Instagram, there's not a corner on social media where you won't see this low-key look trend in some way, shape or form. Whether you're wearing a bob the way the French way or going for a shoulder-sweeping short cut, there's a version out there for everyone, no matter your hair texture or personality.If you need a hair refresh, we're ro...