The beloved K-beauty brand, Beauty of Joseon, has been steadily rising in cult-favorite status, thanks in part to TikTok. For its first-ever lifestyle-led campaign, the label teamed up with none other than Sandy Liang to launch "Busy Girl" -- a celebration of modern hustle, self-care and skincare that actually keeps up with you.At the heart of its new drop is its latest hero: a daily tinted fluid sunscreen that does everything. It's a mineral SPF 30 with broad spectrum protection that wears like...

It's never a slow news day in Hollywood, but even by Tinseltown standards, this one's… interesting to say the least. Sydney Sweeney -- actress and cultural obsession, teamed up with men's natural soap brand Dr. Squatch, to release a bar of soap infused with...her bathwater.No, this isn't a deleted Saltburn scene or a rogue Euphoria subplot; it's very real. The 27-year-old star is leaning into the internet's (sometimes unsettling) fascination with her, giving the people exactly what they joked ...

After rumors of Hailey Bieber's Rhode heading towards a major transition and drumroll please... it was announced by e.l.f Beauty that it will acquire Bieber's skincare and makeup brand for one billion.Since its launch in 2022, Rhode has been known for its minimalist aesthetic, accessible pricing and viral collaborations with celebrities like Tate McRae and Claudia Schiffer. Its products sell out almost immediately after dropping and its skin health philosophy makes the brand a key player in the...

This Pride Month, NYX Professional Makeup is cranking up the color and volume with "Pridemix," the brand's latest launch, amplifying the voices of queer and underrepresented music artists."Pridemix" combines the joy of music, self expression and makeup and brings together a powerhouse lineup of queer and allied artists like pop star Zolita, R&B artists Destin Conrad and Tiana Major9. Each musician brings their own story, style and voice to the campaign, reminding us how deeply intertwined id...