With BLACKPINK's DEADLINE world tour stopping in Japan in a few weeks, the girl group has linked up with Hiroshi Fujiwara for a fragment design merchandise collaboration. For four of K-pop's biggest idols, fashion has always been a major part of BLACKPINK's global appeal. The partnership with one of Japan's most popular designers comes just before their three-day stadium takeover in Tokyo, giving Blinks' a taste of their idols' style in the form of tour merch. This is some of the most stylish co...

As 2025 draws to a close, many of us take this opportunity to reflect on our personal growth, our favorite moments and the challenges we faced. In fashion, however, we take this opportunity to look back on some of our favorite campaigns and celebrity moments. Each to their own, we say...Each fashion year is the product of its it-brands and designers, the fashion week shows and the trends that emerge from them. In and amongst all that, though, are the campaigns that got us all talking, from new a...

Ancient tradition, futuristic tech and wearable art all come together in this fresh cultural collaboration. The North Face Japan partnered with SASHIKO GALS, an artisan collective, transforming the rugged utility of outdoor gear into museum-quality pieces that you can actually wear.The collaboration is not just about shining a light on the past, but about showcasing Japanese hand-stitching heritage for a more sustainable future. In a historic first, the signature 1992 Nuptse silhouette has been ...

Two worlds collide in HUGO's latest drop. The brand is teaming up with Crunchyroll for an anime-fueled capsule inspired by the series Jujutsu Kaisen, and yes, we're already obsessed.Blending HUGO's signature street-ready silhouettes with the high-energy storytelling of the anime universe, the collection pulls directly from the critically acclaimed second season of Jujutsu Kaisen (making the wait for Season 3 feel even longer). Expect bold visuals, character-driven graphics and pieces that feel s...