Paloma Elsesser, Coco Gauff and Chloë Sevigny Are Miu Miu Beauty Ambassadors

Paloma Elsesser, Coco Gauff and Chloë Sevigny have just been named the U.S. ambassadors of Miu Miu Beauty's "Miutine" perfume. According to the brand, the trio represents the new era of Miu Miu Beauty — fueled by the free spirit of the fragrance. For the campaign, Miu Miu tapped photographer Petra Collins to capture the essence of the three ambassadors.

While the brand cites Sevigny's "effortless cool," Gauff's "rhythm and precision" and Elsesser's "grounded confidence" as the inspiration behind the partnership, Miu Miu Beauty also acknowledges that the stars reflect the multifaceted nature of "Miutine" in their own individual ways. "Miutine is a scent that doesn't beg to be understood — it simply exists, with confidence," the campaign's photographer, Petra Collins, says in a press release. "It's not about being seen. It's about being felt. This is a celebration of women who exist on their own terms."

Emerging from three different worlds, the trio is said to be an embodiment of Miutine's sophisticated yet cheeky nature. After the initial release of the perfume this past August, the collaboration with Elsesser, Gauff and Sevigny is only the beginning of Miu Miu Beauty's reawakening.

For more fragrance, read about new body care brand Supersuite.

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