In 2025, the conservative aesthetic has completely changed the way we interact with beauty trends. On TikTok, young women can be found romanticizing the "trad wife" experience and perpetuating the idea that short natural nail trends like princess nails are the only respectable option at the nail salon. As a result of the push to subdued beauty looks, long nails have gained a reputation for being especially "unprofessional" and "unhygienic."Evident in the "clean girl" trend and its many iteratio...

Marking the start of Copenhagen Fashion Week on August 4, CAIA Cosmetics and ROTATE are releasing a limited-edition capsule collection, inspired by the intersection of beauty and fashion. The capsule, which references both Scandinavian style and runway aesthetics, features a signature fragrance, lip liners, a lip treatment and a satin bag.For the collection, CAIA Cosmetics reimagined its hero products with ROTATE's design ethos in mind. The perfume in particular is warm and spicy — with top no...

In the digital era, our definition of beauty is constantly evolving. In an attempt to explore how beauty is intrinsically linked to technology, the Somerset House in London is putting on "Virtual Beauty" — an exhibition featuring artists Sin Wai Kin, Lil Miquela, Arvida Byström and more. Starting now, a series of sculptures, photos, installations and videos are on display — all of which aim to dissect the status quo of beauty."'Virtual Beauty' takes an in-depth look at the complex relatio...

Urban Decay's All Nighter Setting Spray is undeniably an icon of the 2010s. Since its release nearly fifteen years ago, it's remained a staple in beauty lovers' routines because of its impressive ability to lock makeup in place. Now, for the first time ever, Urban Decay is updating the beloved product to be even more long-wearing — in addition to dropping two brand new finishes.While reformulas have gained a reputation in the beauty community for being particularly controversial, Urban Decay w...