Beauty
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Introducing Supersuite, the Beauty Brand Led by Creative Director Renell Medrano

From the founders of Le Monde Gourmand, Supersuite is the newest body care brand attempting to blur the lines between fine fragrance and functional ingredients. The clean, cruelty free brand is said to offer "a sensorial routine of scent-forward, skin-loving products." For its first launch, Supersuite introduced seven new products — across both body care and perfume.When conceptualizing the lineup, Ann Somma, the chief brand officer at Tru Fragrance & Beauty said the intention was to innov...

info@hypebae.com (Hypebae) Wed, 29 Oct 2025 Hypebae
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This New Skincare Brand Is All About Using Less Products

Born from Australian skincare practices, Foile hopes to bring its ethos of fewer products and conscious ingredients to the UK. By stressing minimalism without sacrificing results, the brand creates clean products for the modern beauty lover. Driven by botanicals and clean beauty technology, Foile believes that your best skin doesn't require an over-complicated routine.Referencing its Australian heritage, the skincare brand built its identity on an affinity for local sourcing. Its Jojoba Face Oi...

info@hypebae.com (Hypebae) Wed, 29 Oct 2025 Hypebae
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Introducing Super Suite, the Beauty Brand Led by Creative Director Renell Medrano

From the founders of Le Monde Gourmand, Supersuite is the newest body care brand attempting to blur the lines between fine fragrance and functional ingredients. The clean, cruelty free brand is said to offer "a sensorial routine of scent-forward, skin-loving products." For its first launch, Supersuite introduced seven new products — across both body care and perfume.When conceptualizing the lineup, Ann Somma, the chief brand officer at Tru Fragrance & Beauty said the intention was to innov...

info@hypebae.com (Hypebae) Tue, 28 Oct 2025 Hypebae
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Is Our Obsession With Beauty Services Performative?

One scroll on X and you're bound to see signs of beauty fatigue. For members of Gen Z, usual trips to the salon — sometimes referred to as "girl maintenance" online — have turned from a ritualistic act of self-care to a mentally draining chore. Amid turbulent times, a multitude of internet users have come to the conclusion that beauty services are no longer worth the financial burden. However, for other users on the platform, the widespread rejection has become a much larger takeaway about w...

info@hypebae.com (Hypebae) Mon, 27 Oct 2025 Hypebae