Beauty
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Amber Perfumes Are Having a Moment — Here Are the Hottest Ones

Amber perfumes, known for their sweet yet sexy allure, have become a popular choice among scent lovers. Described as warm and cozy, the note is present in a multitude of cult-favorite fragrances. Similarly to vanilla, which serves as a key component of amber, the note is versatile enough to suit a wide range of scent profiles. At the same time, its unmistakable powdery musk is enough to shape a scent entirely on its own.As a complex fragrance accord, rather than a single ingredient, amber is kno...

info@hypebae.com (Hypebae) Tue, 04 Nov 2025 Hypebae
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Kim and Kourtney Kardashian Go to Court in New Campaign Video

Lemme, the vitamin and supplement line founded by Kourtney Kardashian Barker, has just launched its newest campaign, starring the founder herself and her sister Kim Kardashian. In the campaign video, the duo faces off in court — after Kardashian Barker was accused of gatekeeping her biggest beauty secret: the new Lemme Colostrum.In the campaign, the sisters pay homage to some of their most memorable feuds from their reality show Keeping Up With the Kardashians. "Is it or is it not true that t...

info@hypebae.com (Hypebae) Tue, 04 Nov 2025 Hypebae
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SKIMS Beauty Taps Diarrha N'Diaye as Executive Vice President

After Kim Kardashian teased the relaunch of SKIMS Beauty, the brand has officially announced its new executive vice president of beauty and fragrance: Diarrha N'Diaye, founder of Ami Colé. After cult-favorite beauty brand Ami Colé shut its doors this September, N'Diaye took to Instagram to assure her community that her beauty journey wasn't coming to an end.With over 14 years of brand building and product development, SKIMS Beauty cites N'Diaye's robust experience as the reason for the partner...

info@hypebae.com (Hypebae) Mon, 03 Nov 2025 Hypebae
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V of BTS Is Global Brand Ambassador of K-Beauty Brand TIRTIR

V of BTS has just been announced as the first-ever global brand ambassador of TIRTIR. The K-Beauty brand, known for its viral cushion foundation, has become a leader in the Asian makeup space for its commitment to delivering an extensive shade range. When selecting V as ambassador, the brand says his undeniable cultural impact and unapologetic confidence inspired the partnership."V's expressiveness and sensibility align closely with TIRTIR's direction of individuality and diversity," the brand s...

info@hypebae.com (Hypebae) Mon, 03 Nov 2025 Hypebae