Hot and humid days have arrived in New York City, and my makeup has been seriously suffering as a result. Although I consider my skin to be on the normal to dry side, I still find that the sweltering heat has a way of turning my face into a sweaty, greasy mess that will melt away all of the products that I've spent precious time applying. For this reason, I'm especially intrigued by makeup that claims to be long-wearing — which is exactly what TikTok-viral brand Sacheu has established a reputa...

K-beauty has taken the internet by storm for its holistic approach to skincare — and luxury brand Unplain is setting itself apart by focusing on science-backed results over gimmicks. The brand claims that your skincare routine shouldn't be about having the most popular ingredients, but rather ensuring that ingredients work in harmony with your skin's ecosystem.Unplain says that other skincare products unknowingly negatively affect our skin's balance — leading to issues like breakouts and irr...

While beauty trends are known to ebb and flow, the constant reinvention of eyebrows is far from coincidental. Over the past few decades, we've seen eyebrows evolve from pencil thin to bushy and bold — and we've even seen them disappear off our faces altogether thanks to bleached and shaven brows. But in 2025, TikTok is especially in favor of straight and lifted brows — which begs the question, where did our eyebrow tails go?In the late '90s and early '00s, the ultra-arched, thin "sperm brow"...

Even with how advanced our skincare routines have become, we still fail to give our full body the same amount of attention we give to our faces. Because of this, we often ignore our rear ends altogether when it comes to concerns like acne and hyperpigmentation. With this in mind, Roger Ein founded Buttface — the first-ever, facial-grade skincare brand designed solely for your butt.Buttface believes that our butts deserve better. The idea for Buttface came when Ein noticed his partner applying ...