In a recent article, Hypebae explored how the future of beauty can be found on our plates, with popular recipes inspiring sensorial formulations and natural ingredients lending to a more holistic approach to skin wellness. But now, a new Hypebae editorial in partnership with The Ordinary is taking the culinary connection one step further. In the brand’s London Commercial Street store, we invite three discerning beauty enthusiasts – Gary Thompson, Mikai McDermott, and Mia Challiner – for a ...

Natural beauty brand Gisou just announced model and actor Rosie Huntington-Whiteley as its global brand ambassador. Founded by Negin Mirsalehi, Gisou cites Huntington-Whiteley's authentic approach to beauty as the main reason for the partnership. "She's a true style icon whose genuine love for beauty and belief in hair as a form of self-expression aligns so naturally with our world," the founder says in a press release. With the announcement, Mirsalehi says the brand is embarking on a brand new...

Miu Miu Beauty just released its newest fragrance Miutine, with the help of The Crown actor Emma Corrin. The new perfume is described by the brand as "irreverent, youthful in spirit and unconventional" — and those feelings are echoed in the new campaign.In addition to being the face of the campaign, Corrin also serves as the global ambassador for Miutine by Miu Miu. "The scent represents all the aspects that I treasure and respect the most in myself and others; rebellion, expression, originali...

Like most young people, I have an unhealthy relationship with sleep. Whether I'm behind on rest or I had to squeeze in a late night crying session, it's pretty much a guarantee that my eyes are dealing with puffiness or dark circles at any given moment. After many years of bad sleep habits, I've learned how to brighten my eyes with concealer and powder — but I quickly discovered that this method didn't accomplish much, besides temporarily making the problem going away.Naturally, I became inter...