Beauty
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NYX Taps Saweetie and Paris Hilton for New Campaign

NYX's budget-friendly makeup products have amassed a huge fanbase — and that includes Saweetie and Paris Hilton. The two joined forces with NYX for its new "If You NYX, You Know," campaign, which aims to celebrate the brand's ethos of accessible beauty for all.As devout makeup lovers, Saweetie and Hilton are longtime fans of NYX. When Saweetie was first learning how to do makeup, she recalls having NYX products in her arsenal. For this reason, teaming up with the brand alongside Hilton is a hu...

info@hypebae.com (Hypebae) Wed, 18 Jun 2025 Hypebae
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e.l.f. and Pinterest Are Making Virtual Color Analysis a Thing

Getting a personal color analysis just got a whole lot easier thanks to e.l.f. Cosmetics and Pinterest. The two joined forces to create "color e.lf.nalysis," an immersive digital experience that matches you with your most flattering makeup shades. After snapping a selfie, the tool informs you of your color-season — so you can tailor your beauty looks to suit you better.K-beauty color analyses recently went viral on TikTok for being an accurate way to assess the colors that complement you best ...

info@hypebae.com (Hypebae) Wed, 18 Jun 2025 Hypebae
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Glossier Just Dropped Its First-Ever Hair and Body Spray

Glossier is expanding its portfolio with hair and body sprays in its staple body scents, "Orange Blossom Neroli" and "Sandstone." The Body Spritz are sheer fragranced mists, meant to be sprayed from head to toe throughout the day. Just in time for the summer weather, the new Body Spritz promise to provide what Glossier calls "a scent escape."Just like Glossier's perfumes, the vegan hair and body sprays are designed to be layered with each other. Since the fragrances are sheer, they pair well tog...

info@hypebae.com (Hypebae) Wed, 18 Jun 2025 Hypebae
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Rylee Phillips Knows What Perfume Your Favorite Fictional Character Wears

Our favorite TV shows and movies are deeply ingrained into who we are, so much so that the characters in them begin to feel like real people — and for TikToker Rylee Phillips, they are. Since May of this year, Phillips has been hand curating the vanities of characters like Bella Swan from Twilight and Cat Valentine of Victorious, detailing everything from their signature scent to the shampoo and conditioner they use.As a film production major and lover of media, Phillips' deep understanding of...

info@hypebae.com (Hypebae) Tue, 17 Jun 2025 Hypebae