Beauty
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TikTok Wants You to Look Drunk With Blush

Blush blindness is more prevalent than ever and TikTok users have just discovered a brand new way to wear the beloved product. Igari makeup, a Japanese beauty trend, consists of packing on the blush in order to get that cutesy flushed look. Also known as "drunk blush" or "hangover makeup" on the platform, Igari makeup is only the latest trend to capitalize on our obsession with blush.Similarly to other Japanese makeup trends, Igari makeup plays on that youthful beauty aesthetic by emphasizing ra...

info@hypebae.com (Hypebae) Fri, 14 Nov 2025 Hypebae
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REFY's New "Chrome Collection" Is Its Glowiest Launch Yet

REFY has just unveiled its "Chrome Collection," a limited-edition capsule in honor of the brand's fifth birthday. The iridescent collection includes two new products: the Cream Shimmer and the Chrome Lip Gloss, which promise to deliver that futuristic, multidimensional glow.For the launch, REFY referenced its signature minimalistic approach to dream up products that are both essential and elevated. Thanks to skin-loving formulas and glow-enhancing pigments, the brand says the collection is "more...

info@hypebae.com (Hypebae) Mon, 10 Nov 2025 Hypebae
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The Ordinary Expands Into the Anti-Aging Category

The Ordinary is known for delivering innovative skincare products to the masses, and the brand has just expanded its cult-favorite lineup. Harping on the internet's obsession with anti-aging products, the brand has officially unveiled the new Volufiline 92% + Pal-Isoleucine 1% — a plumping serum that's said to restore lost volume due to aging.The brand says that although moisturized skin can appear plumper, its new serum effectively delivers deeper volume thanks to skin-loving ingredients. "Th...

info@hypebae.com (Hypebae) Mon, 10 Nov 2025 Hypebae
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Why I'll Never Use Another Brow Gel Besides Glossier's Boy Brow

Across every eyebrow phase I've been through — thick, thin, bleached and everything in between — Glossier's Boy Brow has remained a staple in my rotation. In fact, I've been a fan since the brow gel was initially released in 2015 — and to this day, I haven't been able to find a single brow product that's on par with it.At the time of Glossier's launch 11 years ago, the brand's lineup was far more simplistic than it is now. Although the Boy Brow wasn't part of the brand's initial edit, it's...

info@hypebae.com (Hypebae) Mon, 10 Nov 2025 Hypebae