Beauty
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11 Food-Inspired Scents Taking Over The Fragrance Industry

The next evolution of perfume is all about connecting with what we love and what could be more captivating than the inviting nature of our favorite foods? Whether it's the cozy warmth of a latte or the herbaceousness of coriander, flavorful aromas are stepping into the spotlight this year. These ingredients do more than just exude taste — they evoke memories, set moods and spark cravings, offering a whole new way to savor scent.The Fragrance Shop and CPL Aromas' latest trend report predicts th...

info@hypebae.com (Hypebae) Mon, 12 May 2025 Hypebae
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Eadem's Viral "Le Chouchou" Softening Lip Balm Just Got Even Juicier

Eadem's fan-favorite "Le ChouChou" Softening Lip Balm is getting a summer refresh with the debut of its newest shade, "Guava Fresca." The makeup and skincare hybrid delivers a sheer wash of juicy color while deeply nourishing lips, making it the ultimate warm-weather essential."Guava Fresca" joins the "Le Chouchou" family and its five other shades, including "Boba Bounce" and "Burnt Malai." The high-shine lip balm's formula includes moisturizing and replenishing ingredients like AHAs, enzymes an...

info@hypebae.com (Hypebae) Fri, 09 May 2025 Hypebae
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20 Essentials to Jumpstart Your Summer Wellness Routine

As the temperature gets hotter and the days grow longer, many of us are ready to start the upcoming summer. On the heels of the viral TikTok "winter arc" trend that encourages embracing the colder months as an opportunity to focus on self-care and personal transformation, we're all about continuing our health journey into the warmer seasons. In honor of Mental Health Month, we want to ensure that we're feeling our absolute best.Whether you want to get back into your gym routine or regulate your ...

info@hypebae.com (Hypebae) Fri, 09 May 2025 Hypebae
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Fenty Beauty and Skin Are the Official Partners of the New York Liberty

Fenty Beauty and Fenty Skin are officially announcing their partnership with the New York Liberty, the reigning 2024 WNBA champions and one of the most celebrated teams in women's basketball.Through this collaboration, Fenty aims to amplify visibility for women athletes while celebrating individuality and confidence, which the Liberty proudly champions."There is no energy and spirit like New York City's and the women of the New York Liberty exemplify such beauty, power and strength, so to have F...

info@hypebae.com (Hypebae) Thu, 08 May 2025 Hypebae