Beauty
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6 Beauty Trends To Watch for SS26

Runway beauty has a reputation for bringing subversive trends to the forefront of fashion month. While the editorial details don't always translate to our everyday routines, there's no better place to look for the season's most impactful trends across makeup, hair and nails. Above all else, Spring/Summer 2026's beauty details emphasize lived-in makeup and maximalist touches. Whether its bold, extra long nails or rainbow hair accents, brands like Kim Shui and  Chopova Lowena are making deeply i...

info@hypebae.com (Hypebae) Mon, 29 Sep 2025 Hypebae
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Bottega Veneta's SS26 Glam Is Serving Feminine Sophistication

At Bottega Veneta's Spring/Summer 2026 show at Milan Fashion Week, Pat McGrath harped on the brand's signature toned-down sophistication with a glowy makeup look. Making use of Pat McGrath Labs' lineup of luminous products, the duo conceptualized looks the makeup artist calls "Bottega elegance at its freshest."In honor of Louise Trotter's debut, McGrath says the SS26 collection inspired a beauty story with two major influences: Milanese minimalism and New York counter-culture. Combining the two ...

info@hypebae.com (Hypebae) Mon, 29 Sep 2025 Hypebae
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Merit Unveils Collaboration With Designer Brandon Maxwell

Merit has just announced its newest collaboration in partnership with American designer Brandon Maxwell. The two piece limited-edition collection includes a Signature Bag and the Signature Lip Blush in a new "Maxwell" shade. Drawing inspiration from Brandon Maxwell's classic and modern design ethos, the new products also mark Merit's first time releasing makeup in collaboration with a designer.Just in time for the 10th anniversary of Brandon Maxwell, the collaboration is striving to emphasize th...

info@hypebae.com (Hypebae) Fri, 26 Sep 2025 Hypebae
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The "Clean Girl" Makeup Look Doesn’t Belong on the Runway

At fashion month Spring/Summer 2026, the beauty looks are just as fundamental as the garments are. For designers, hair and makeup are an artistic medium to extend their collections' ethos far beyond the realm of fashion. Yet, with the whole world watching, fashion houses continue to send bare-faced models down the runway. Consequently, the no-makeup makeup look has become a staple of fashion month. In the midst of the avant-garde glam and innovative beauty details, the clean girl aesthetic conti...

info@hypebae.com (Hypebae) Fri, 26 Sep 2025 Hypebae