Tower 28 is making shimmery eye looks easier than ever with its new GoGo Cooling Shimmer Stick. The hydrating eyeshadow serves as the brand's official entrance into the eye category. Not to mention, just like the rest of Tower 28's cult-favorite lineup, the shimmer stick is safe for sensitive skin and adheres to the National Eczema Association Seal of Acceptance guidelines.Formulated with biomimetic sugar complex and Irish moss, the eyeshadow stick is said to instantly cool the skin. Plus, it pr...

Hair care brand Paul Mitchell just announced Paris Hilton as the brand's new global ambassador. Citing Hilton's signature luxe-meets-playful Y2K aesthetic, along with her affinity for serving extravagant beauty looks, the partnership also includes a campaign consisting of three distinct hair looks — as an ode to professional hairstylists and the incredible looks they've accomplished over the years.As a longtime fan of Paul Mitchell, Hilton's work with the brand also includes a donation to the ...

Pattern Beauty, founded by Tracee Ellis Ross, is launching its first body care products. The five product line is said to provide superior hydration and tap into the skin's natural radiance with clean ingredients. Not to mention, all five new products are infused with Pattern Beauty's signature "Midnite Amber" fragrance — a genderless citrusy floral.For Ross, the launch is about more than just body products — it's about prioritizing self-care and all of the joy that comes with caring for you...

If you're well versed in skincare, chances are you've come across PDRN — the buzzy ingredient that went viral for being derived from salmon sperm. But beyond being Kim Kardashian's facial of choice, beauty fans have felt left in the dark when it comes to medical jargon surrounding skincare products. For PDRN in particular, or polydeoxyribonucleotide, there's tons of confusion and false information on TikTok about what it actually is and why it might be helpful to implement into your routine.So...