Beauty
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NYX Cosmetics' Latest Launch Is a Love Letter to Queer Creativity

This Pride Month, NYX Professional Makeup is cranking up the color and volume with "Pridemix," the brand's latest launch, amplifying the voices of queer and underrepresented music artists."Pridemix" combines the joy of music, self expression and makeup and brings together a powerhouse lineup of queer and allied artists like pop star Zolita, R&B artists Destin Conrad and Tiana Major9. Each musician brings their own story, style and voice to the campaign, reminding us how deeply intertwined id...

info@hypebae.com (Hypebae) Thu, 22 May 2025 Hypebae
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Glossier's New Lip Glazes Are KATSEYE-Approved

Just in time for the release of KATSEYE's much-anticipated upcoming EP, Beautiful Chaos, Glossier has tapped the global girl group to unveil the next evolution of its fan-favorite Lip Glaze.Staying true to Glossier's skin-first approach, the formula is built on a melting oil base and enriched with apricot seed oil, raspberry seed oil and liquid shea butter. Together, they create a nourishing, ultra-smooth texture that delivers instant hydration and a cushiony, high-shine finish. What sets it apa...

info@hypebae.com (Hypebae) Wed, 21 May 2025 Hypebae
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When Nothing Worked for Sheena Zadeh's Skin, She Built Kosas

Before clean beauty became a trend, Sheena Zadeh was already formulating it in her mind — and in her bathroom sink. "I've always had a very strong urge to create," she tells Hypebae. "I'm a maker." That instinct eventually led her to launch Kosas, the cult-favorite brand rooted in a mission to make makeup that works with the skin, not against it.But, for Zadeh, the story started with more than just a love for beauty — it began with sensitive, acne-prone skin and the frustrating makeup cycle ...

info@hypebae.com (Hypebae) Wed, 21 May 2025 Hypebae
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Kelly Rowland Taps Into Y2K Nostalgia With Her New Lancôme Campaign

Lancôme is celebrating 25 years of its bestselling "Juicy Tubes" High-Shine Lip Gloss with a nostalgic campaign that showcases iconic celebrities who are "transcending generations," including singer Kelly Rowland. Best known for being a member of Destiny's Child and her solo career, she's channeling her unforgettable flipped-out red bob from the "Dilemma" music video with Nelly that premiered over 23 years ago — feel old yet?The candy-scented lip gloss was a must-have for every makeup lover b...

info@hypebae.com (Hypebae) Fri, 16 May 2025 Hypebae