Peggy Gou is the newest face of Beauty of Joseon. After the brand launched the Day Dew Sunscreen and announced its U.S. partnership with Sephora, the artist was tapped to star in the "Not Our First Rodeo" campaign. While the campaign is a celebration of the new SPF, it's also a symbol of Beauty of Joseon's push to the global market.Korean DJ and producer Peggy Gou was recently appointed as Beauty of Joseon's newest global ambassador. Citing her international popularity and undeniable influence o...

Kanako Takase never had a dramatic epiphany that she wanted to pursue makeup — instead, the Japanese makeup artist was thrusted into her current role as ADDICTION TOKYO'S creative director. Since moving to New York City at the age of 22, Takase has done everything from interning with Pat McGrath to dreaming up makeup looks for Roberto Cavalli and Saint Laurent. Now, Takase is ushering in a brand new era for ADDICTION TOKYO — one that's no longer controlled by outdated beauty rules.Beauty bra...

Tracking down the perfect blush shade is a trying task that influencer Toni Bravo, the self-proclaimed "CEO of blush," knows all too well. Even with a collection of over 100 blushes, Bravo still hadn't found her perfect coral or raspberry blush. So, cult-favorite beauty brand Tower 28 tapped the social media star to create two limited-edition blush shades in hopes of filling the gap in all of our collections.With Bravo's blush expertise and Tower 28's commitment to delivering top-notch sensitive...

Cult-favorite hair care and Hypebae Beauty Award-winning brand Mane is getting a major facelift. Just two years after the brand's initial launch, Mane is expanding its range to include five new products, ranging from dry stylers to hair and body mists. Beyond that, the launch symbolizes a brand new era for Mane, complete with the introduction of a new logo and a fresh visual identity.Mane, founded by celebrity hairstylist Jen Atkin, is known for its viral hot tools. Its round brush and curling i...