In honor of the year coming to a close, we're rounding up the most impactful beauty moments with the latest installment of Hypebae Best.As 2025 wraps up, it's impossible not to acknowledge all of the monumental moves made this year in the beauty category. In addition to buzzy new perfume launches like Vyrao's latex-infused sex fragrances, the year also emphasized an increase in consumer awareness along with the growing interest in science-backed skincare ingredients over brand clout. We're more ...

There’s a world where beauty and brilliance become one and that wholly belongs to Dior. The luxury house has always set the standard, introducing iconic innovations—like the Dior Addict line—that have completely changed the trajectory of the beauty industry, and isn’t stopping anytime soon. Continuing to craft collections that feel both timeless and trend-forward, Dior is set to still reign supreme in 2026 as the brand and its A-list ambassadors — Anya Taylor-Joy, Jisoo and Willow Smi...

Urban Decay has tapped singer and songwriter Mariah the Scientist to be the face of its new Tube Job Tubing Mascara campaign. Inspired by the mascara's innovative formula, the star entered the lab to test out the product's claims of "instant length and a gravity-defying lift."Citing Mariah the Scientist's background in biology and affinity for dramatic lashes, Urban Decay says the partnership seamlessly blends science, artistry and attitude. In the campaign, the artist breaks down the science be...

NARS has just announced Kaia Gerber as global brand ambassador. Citing the model's close relationship with the brand's founder and creative director François Nars, the duo says they hope to usher in a new era together — fueled by their shared passion for artistry."Working with [Kaia Gerber] on this campaign felt like stepping back into the age of the original icons. Those supermodels were more than faces; what I always loved about them was their joy," the founder says in a press release. "The...