Beauty
featured-image

SKIMS Beauty Taps Diarrha N'Diaye as Executive Vice President

After Kim Kardashian teased the relaunch of SKIMS Beauty, the brand has officially announced its new executive vice president of beauty and fragrance: Diarrha N'Diaye, founder of Ami Colé. After cult-favorite beauty brand Ami Colé shut its doors this September, N'Diaye took to Instagram to assure her community that her beauty journey wasn't coming to an end.With over 14 years of brand building and product development, SKIMS Beauty cites N'Diaye's robust experience as the reason for the partner...

info@hypebae.com (Hypebae) Mon, 03 Nov 2025 Hypebae
featured-image

V of BTS Is Global Brand Ambassador of K-Beauty Brand TIRTIR

V of BTS has just been announced as the first-ever global brand ambassador of TIRTIR. The K-Beauty brand, known for its viral cushion foundation, has become a leader in the Asian makeup space for its commitment to delivering an extensive shade range. When selecting V as ambassador, the brand says his undeniable cultural impact and unapologetic confidence inspired the partnership."V's expressiveness and sensibility align closely with TIRTIR's direction of individuality and diversity," the brand s...

info@hypebae.com (Hypebae) Mon, 03 Nov 2025 Hypebae
featured-image

ripple Home Is Making Aromatherapy Chic

ripple Home has just unveiled its Essential Oil Scent Burner, a modern take on aromatherapy. By marrying sensory rituals with sculptural design, the new launch is extending its home fragrance lineup of incense and diffusers. Further expanding on the brand's emphasis on the elevated aromatic experience, the Essential Oil Scent Burner brings us six new complex scents to fill our homes with.Just like the rest of ripple Home's products, the new scent burner is just as appealing to the eyes as it is ...

info@hypebae.com (Hypebae) Fri, 31 Oct 2025 Hypebae
featured-image

Lucia Pica Is Translating Emotion Into Form With Byredo

After enrolling in a month-long makeup course in her early adulthood, Lucia Pica immediately knew she wanted to step into the beauty industry. To her, makeup wasn't a career path — it was a language she yearned to speak. This principle would later carry on into Pica's work with Byredo — where, as the brand's creative image and makeup partner, she set out to redefine beauty by valuing emotion above all else.For Byredo, makeup is more than just products — it's a sensorial experience. When Pi...

info@hypebae.com (Hypebae) Thu, 30 Oct 2025 Hypebae