Beauty
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Youth to the People Just Dropped a Sunscreen for People Who Hate Sunscreen

Youth to the People is known for its cult-favorite high-performance skincare products, and its newest launch comes just in time for the summer heat. Although this is the brand's first-ever sunscreen, it's far from your usual summer essential.Since SPF needs to be applied everyday, tracking down the perfect sunscreen is a necessary evil. If you've ever wandered into the sunscreen aisle, you might've noticed that most SPF's either leave a white cast, are overly harsh on sensitive skin, or start to...

info@hypebae.com (Hypebae) Tue, 03 Jun 2025 Hypebae
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Beauty of Joseon's Tinted Sunscreen Is Made for "Busy Girls" — Just Ask Sandy Liang

The beloved K-beauty brand, Beauty of Joseon, has been steadily rising in cult-favorite status, thanks in part to TikTok. For its first-ever lifestyle-led campaign, the label teamed up with none other than Sandy Liang to launch "Busy Girl" -- a celebration of modern hustle, self-care and skincare that actually keeps up with you.At the heart of its new drop is its latest hero: a daily tinted fluid sunscreen that does everything. It's a mineral SPF 30 with broad spectrum protection that wears like...

info@hypebae.com (Hypebae) Fri, 30 May 2025 Hypebae
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Dr. Squatch and Sydney Sweeney Want You to Get Clean — With Her Bathwater

It's never a slow news day in Hollywood, but even by Tinseltown standards, this one's… interesting to say the least. Sydney Sweeney -- actress and cultural obsession, teamed up with men's natural soap brand Dr. Squatch, to release a bar of soap infused with...her bathwater.No, this isn't a deleted Saltburn scene or a rogue Euphoria subplot; it's very real. The 27-year-old star is leaning into the internet's (sometimes unsettling) fascination with her, giving the people exactly what they joked ...

info@hypebae.com (Hypebae) Fri, 30 May 2025 Hypebae
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Yes, Hailey Bieber is Selling Rhode

After rumors of Hailey Bieber's Rhode heading towards a major transition and drumroll please... it was announced by e.l.f Beauty that it will acquire Bieber's skincare and makeup brand for one billion.Since its launch in 2022, Rhode has been known for its minimalist aesthetic, accessible pricing and viral collaborations with celebrities like Tate McRae and Claudia Schiffer. Its products sell out almost immediately after dropping and its skin health philosophy makes the brand a key player in the...

info@hypebae.com (Hypebae) Thu, 29 May 2025 Hypebae