Beauty
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Introducing Super Suite, the Beauty Brand Led by Creative Director Renell Medrano

From the founders of Le Monde Gourmand, Supersuite is the newest body care brand attempting to blur the lines between fine fragrance and functional ingredients. The clean, cruelty free brand is said to offer "a sensorial routine of scent-forward, skin-loving products." For its first launch, Supersuite introduced seven new products — across both body care and perfume.When conceptualizing the lineup, Ann Somma, the chief brand officer at Tru Fragrance & Beauty said the intention was to innov...

info@hypebae.com (Hypebae) Tue, 28 Oct 2025 Hypebae
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Is Our Obsession With Beauty Services Performative?

One scroll on X and you're bound to see signs of beauty fatigue. For members of Gen Z, usual trips to the salon — sometimes referred to as "girl maintenance" online — have turned from a ritualistic act of self-care to a mentally draining chore. Amid turbulent times, a multitude of internet users have come to the conclusion that beauty services are no longer worth the financial burden. However, for other users on the platform, the widespread rejection has become a much larger takeaway about w...

info@hypebae.com (Hypebae) Mon, 27 Oct 2025 Hypebae
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Laneige Joins Forces With Jasmine Tookes to Drop New Limited-Edition Lip Mask

If there's one thing Laneige does well, it's dreaming up the most delectable flavors for its cult-favorite lip products. In honor of the upcoming winter season, the K-beauty brand tapped fashion powerhouse and Victoria's Secret Angel Jasmine Tookes to be the face of the new Hot Cocoa Lip Sleeping Mask campaign. Just like the rest of the brand's lineup, this limited-edition flavor is just as nourishing as it is sweet.The rich, hot cocoa-scented lip mask promises to deliver intense moisture thanks...

info@hypebae.com (Hypebae) Mon, 27 Oct 2025 Hypebae
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Is 2016 Makeup Back for Good?

In 2025, it's hard to escape the clean girl makeup look. Whether you're scrolling on TikTok or looking towards the fashion week runways, no one can deny the prominence of no-makeup makeup. Thanks to recent advancements in skincare and the emphasis on functionality over excess, our routines have become incredibly minimal. As a result, beauty fans have started romanticizing the 2016 era — when bold glam was the norm.On the internet, nostalgic beauty trends resurface quicker than you think. Altho...

info@hypebae.com (Hypebae) Mon, 27 Oct 2025 Hypebae