Beauty
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The Internet Can't Get Enough of Daniela Avanzini's Signature Siren Makeup

If you're a fan of global girl group KATSEYE, you know that the members have a special talent for starting beauty trends. Unsurprisingly, TikTok has become especially fixated on Daniela Avanzini's signature makeup look — which consists of sultry siren eye makeup, pointed brows and pouty lips.At this year's VMAs, Daniela's makeup in particular sparked tons of recreation videos online. Since the group's debut in 2024, Daniela has become synonymous with bold dark eyeliner — but, since the start...

info@hypebae.com (Hypebae) Wed, 03 Dec 2025 Hypebae
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Haus Labs Unveils Its First-Ever Merch

Cult beauty brand Haus Labs, founded by Lady Gaga, has just entered the merch world. For its first limited-edition drop, Haus Labs is releasing the Jane Forth T-shirt as an ode to the 1970s actress and makeup artist. The shirt serves as the first addition of the brand's forthcoming merch collection which hopes to "celebrate inspiring and unusual beauty icons throughout history." When it came to the decision to release apparel, Haus Labs' chief brand officer Katharina Korbjuhn says that the bran...

info@hypebae.com (Hypebae) Tue, 02 Dec 2025 Hypebae
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Onitsuka Tiger's New Fragrances Are Your Favorite Shoes in a Bottle

Japanese fashion brand Onitsuka Tiger has just unveiled its first-ever collection of perfumes. With the theme "Wearing Quiet Radiance," the four new scents are inspired by Onitsuka Tiger's affinity for contemporary design coupled with ancient tradition.Similar to Onitsuka Tiger's cult-favorite shoes, the new perfumes epitomize the polarity the brand has become synonymous with. When conceptualizing the scents, perfumer Mark Buxton referenced both traditional British simplicity and classic French ...

info@hypebae.com (Hypebae) Tue, 02 Dec 2025 Hypebae
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How Karol G Transformed Into Rapunzel for Her "Única" Music Video

In under 24 hours, hairstylist Cesar Deleon Ramirez dreamed up a custom, 30-foot wig for Karol G's "Única" music video — transforming the Colombian star into a modern day Rapunzel. For the look, Ramirez and his team fused their editorial beauty influences and technical skill to bring the vision to life, leaving mere hours to spare before the shoot.Although the hairstylist has dabbled in everything from Tim Burton-esque looks for Jenna Ortega's Wednesday press tour to Demi Lovato's wedding day...

info@hypebae.com (Hypebae) Mon, 01 Dec 2025 Hypebae