Eadem's fan-favorite "Le ChouChou" Softening Lip Balm is getting a summer refresh with the debut of its newest shade, "Guava Fresca." The makeup and skincare hybrid delivers a sheer wash of juicy color while deeply nourishing lips, making it the ultimate warm-weather essential."Guava Fresca" joins the "Le Chouchou" family and its five other shades, including "Boba Bounce" and "Burnt Malai." The high-shine lip balm's formula includes moisturizing and replenishing ingredients like AHAs, enzymes an...

As the temperature gets hotter and the days grow longer, many of us are ready to start the upcoming summer. On the heels of the viral TikTok "winter arc" trend that encourages embracing the colder months as an opportunity to focus on self-care and personal transformation, we're all about continuing our health journey into the warmer seasons. In honor of Mental Health Month, we want to ensure that we're feeling our absolute best.Whether you want to get back into your gym routine or regulate your ...

Fenty Beauty and Fenty Skin are officially announcing their partnership with the New York Liberty, the reigning 2024 WNBA champions and one of the most celebrated teams in women's basketball.Through this collaboration, Fenty aims to amplify visibility for women athletes while celebrating individuality and confidence, which the Liberty proudly champions."There is no energy and spirit like New York City's and the women of the New York Liberty exemplify such beauty, power and strength, so to have F...

May is AAPI Heritage Month — a time to honor the rich diversity, strength and global impact of Asian Americans and Pacific Islanders, especially within the beauty space. Through adversity and creativity, we are constantly witnessing the creation of resilience and rich ideas. This community of individuals continues to inspire and spark meaningful change across industries, including makeup, skincare and haircare.While the beauty world is making strides toward greater inclusivity, there's still m...