New official Lionesses merch is dropping just in time for the Women's Euro finals and AFTA Studios is the brand behind the launch. Run by creative wife duo Becca and Jade, who went from fans in 2022 to official merchandise designers for the England Lionesses today, AFTA Studios is hailed as the U.K.'s creative voice within women's football.Launching three limited-edition designs all inspired by the trailblazing team, the collection captures the personalities of the Lionesses and the fans' excite...

If you haven't already caught the football bug from the gripping Women's Euros, then this collaboration will definitely do it for you. For the second year, Venezia FC and NOCTA are collaborating to bring you the new 25/26 Home Jersey.NOCTA, a sports apparel brand by Drake in partnership with Nike, seamlessly blends minimalism with functional urban aesthetics. Together with professional football club Venezia FC, the collaboration offers an authentic connection between football and culture. The Ho...

Women's clothing isn't always made by women, and that especially seems to be true within the sportswear world. As the conversation surrounding women in sport (rightly) grows and more brands begin to cater to the needs of women athletes, there's one brand in particular that's caught our attention.Founded in March 2025 by a former employee at Dyson, mileoff is a new running brand created for women, by women. "In running, when you first begin, it's hard to believe that one day you will be able to r...

With all eyes on the Women's Euros, many are bringing up the ongoing inequalities that women face in the game. Emerging designer Hattie Crowther is one of them, responding with a collection of one-off shirts to platform her critique and increase visibility.While women's football reaches newfound levels of exposure, the structural issues remain mostly unresolved. Crowther's capsule addresses the problems of unequal pay and exclusionary policies surrounding trans athletes through one-of-one recons...