Adidas debuts a new film in celebration of its partnership with the UEFA Women’s EURO 2025.Released as part of adidas' "You Got This" campaign, the new film features sports superstars Aitana Bonmatí, Alessia Russo, Jule Brand, Kadidiatou Diani, Lia Waltí and Stina Blackstenius. The film sheds a true light on sportsmanship in women's competitions -- and how competition doesn't have to be negative.Florian Alt, Vice President of global brand communications at adidas, said: "Rivalry is often ...

Adidas just unveiled its new F50 SPARKFUSION football boot, built specifically to support the requirements of the female foot and body. Responding to the very real needs of its athletes, adidas' new launch comes from the desire to make football boots more comfortable for women. Recent reports have shown that the majority of women players have experienced discomfort from unisex boots at some point in their career and this, coupled with over a decade's worth of foot anatomy data, extensive scans a...

On June 26, Acne Studios will open the doors of its first-ever gallery space.This week, the Stockholm fashion house unveiled its next international move: Paris. Situated beneath France's Palais Royal, Acne Paper Palais Royal is the luxury brand's new, permanent gallery space. With a feel that mimics stepping into a moodboard, the gallery will house Acne Studios' most impactful moments within culture.Inspired by its Paper, Acne Paper Palais Royal aims to cement the brand's global impact across ...

When America's Sweethearts: Dallas Cowboys Cheerleaders hit Netflix, it quickly dominated women's sports discussions. One quick scan through the Season 2 synopsis and you'll quickly notice that the show has an Emmy Award-winning director -- but the girls had to lobby for more pay?The show description reads: "From Emmy Award-winning director Greg Whiteley and the team behind Cheer and Last Chance U, the fan-favorite series will return to continue giving viewers unfiltered access into this iconi...