Brooklyn-based cult running apparel brand Bandit is making the New York City Marathon fashionable. With over 50,000 runners, and even more family and friends in the city for the weekend to cheer along the course, the brand is taking full advantage of marathon fever with a special "Run City" pop-up store in SoHo.The NYC Marathon is the biggest in the world, and with that popularity comes events all over the city as soon as Marathon weekend comes around. What better time for one of the coolest eme...

Cherry Beagles is a firm believer that for women, sport is an industry, not just a pastime or a pipe dream. That's why she started The 400 Club, a growing community of athletes, female-led brands and creatives who combine their experiences and insights to empower other women in the space."I was seeing women driving every cultural conversation except sports. We're shaping trends in beauty, fashion, music and media, yet the way sport was marketed to women still felt decades behind," Beagles tells ...

Forget that boring black puffer you've worn for the past three seasons on the trot. Cult skiwear brand ELHO just dropped the ultimate statement piece for its Winter 2025/2026 collection, teaming up with celebrated graffiti artist André Saraiva. Spoiler: it is perfectly pink.The limited-edition capsule collection, created in collaboration with the Swedish-French graffiti artist best known as Mr. A, features his signature Mr. A graffiti artwork splashed across hoodies, beanies, tees, and – most...

Lululemon is teaming up with the NFL for the first time ever, bringing its signature silhouettes and comfort to one of the biggest leagues in the world. With a debut collection that spans all 32 teams and the brand's most loved styles, football has officially gotten the lulu treatment. This collaboration might seem a little strange on paper, but the NFL has been in its fashion bag recently, and a new partnership with one of the biggest brands in the athletic clothing industry is a major flex.The...