99 is the new 100, if Icelandic outerwear label 66°North is anything to go by. To celebrate 99 years of technical excellence, the brand is dropping an extremely limited-edition capsule collection, and flipping the script (both literally and figuratively) by turning its "66" logo upside down into a "99" in honor of the milestone.The collection itself pays homage to 66°North's legacy of crafting the toughest outerwear for the toughest climates. Featuring two of the brand's most celebrated water...

If you haven't seen the hot takes on TikTok, just know that fashion girlies are not happy about the rise of AI in fashion. From virtual dressing rooms to campaigns with our faves -- cue Alex Consani and K-pop icon Jisoo -- AI has become well acquainted with the industry. But is that ethical?Fewer jobs -- but not just for models...Recently, an AI-generated model was spotted in a leading fashion magazine, which left many confused. Are there not enough models IRL to hire? Is it a budget issue? O...

Following another highly successful collab with adidas originals, Sporty & Rich announces its first-ever hotel residency.Opening July 28, 2025, Sporty & Rich partners with a Shelter Island, New York staple, The Pridwin Hotel & Cottages. The first of its kind, the collab will run from July 28 to Labor Day, Sep 1, 2025.Living at the intersection of fashion and wellness, this residency is perfect for Sporty & Rich's cult-like community. The collaboration offers a range of wellnes...

British sports brand HI-TEC just announced the launch of its first-ever apparel line, dubbed "HTS74." Taking inspiration from the Adventure Racing series from the 1980s and '90s, which saw teams covering long distances by foot, mountain bike and kayak, the new range taps into everything HI-TEC lives and breathes.At the time, HI-TEC actually created the footwear that supported the athletes taking part in these races, designed to help them survive extreme conditions. Expanding the brand's origins...