As far as we're concerned, bobs are in for 2023 for A-listers. From Hailey Bieber, Megan Fox and Paris Hilton — we've got many styles and trends to choose from. Entering the bob hairstyle chat now for the girlies is Millie Bobby Brown.Brown is holding it down at the forefront for Gen Z with her very own take on the "French girl bob." On her brand Florence By Mills Instagram story, the star showcases her "Look Alive" Eye Cream and her "lived-in" hair. Now, we're obviously tuned in to her skinca...

The expectations for women in the entertainment industry are constantly under scrutiny. How females choose to do their skincare, makeup, body and haircare routines are always under the male gaze creating harmful false values and damaging beauty standards. We're grateful to strong voices like Selena Gomez and Florence Pugh, who aren't afraid to speak their minds regarding women and body image.In Pugh's latest interview with Vogue, the cover star admitted that she was always fearlessly passionate ...

You know how that psychological principle states that the more options you're presented with, the less happy you are with the outcome you choose? That's how I sometimes feel when I shop at big beauty retailers like Sephora. If I'm stuck between three different lipsticks, let's say, then I find myself contemplating my choice long after my card has been charged. Did I choose the right one? Should I go back and exchange it? Should I even be looking at lipsticks? Maybe I need a tinted lip balm i...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. Every month, the Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to...