Nordstrom's beauty section is elite, and I say that as a beauty editor who's semi-obsessed with online shopping. So yeah, I frequent Nordstrom's website (at least once a week). And even though I love a good online shopping spree, I also try to protect my paycheck and not spend it all in one go on high-priced products. That's why I always check out the sale section. If I'm lucky, I'll find an old favorite or discover a new go-to at a discount. That's exactly what happened today when I was i...

Spring is on the horizon and boughie fragrance brand diptyque is ahead of the scent game with its latest drop, "L'Eau Papier," an olfactory ode to the freedom one feels and sees through travel."L'Eau Papier" is french for water paper and is a loving tribute to how paper holds the power of imagination and emotions. The perfume was inspired by Diptyque's co-founder Desmond Knox-Leet, who was known to take note of everything in his travel diaries. The brand tapped the master nose behind some of the...

This one went under the radar, but back in 2021 Vanessa Hudgens and Madison Beer announced they were launching a science-backed skincare line that used DNA-testing technology to help people curate their skin routine with the brand KNOW Beauty.The boss-girl duo shared with Harper's Bazaar that their desire for the brand was to be an outlet with "an easier way to approach skincare. Something that allows you to know what is right for your skin because everyone is different." Moving on to 2023, the ...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please teste...