Beauty
featured-image

Rosé Drops Her Debut Collection With PUMA

Singer-songwriter, BLACKPINK member and K-pop sensation Rosé is releasing her debut collection with PUMA. After joining the brand as a global ambassador in 2024 and being one of the internet's favorite girlfriends, she brings us a dreamy and personal tribute with PUMA x ROSÉ.In true Rosé style, the monochromatic collection features oversized basics with a feminine touch, tailored accents and a graphic "Rosie" wordmark. You'll find two fresh takes on the Speedcat silhouette with the Speedcat B...

info@hypebae.com (Hypebae) Tue, 26 Aug 2025 Hypebae
featured-image

Dieux Just Dropped the Cutest Bag for Storing All of Your Beauty Essentials

Dieux is taking your beauty routine to the next level with its new Dieux-It-All Tote. The limited-edition sheer bag can be worn a multitude of ways — plus, it's ideal for storing all of your favorite skincare products on-the-go, or for filling up with produce from the farmers market. No matter how you choose to use it, the tote promises to be just as durable as it is adorable.The versatile Dieux-It-All Tote encourages wearers to transform the bag into a crossbody, clutch or shoulder bag. Plus,...

info@hypebae.com (Hypebae) Tue, 26 Aug 2025 Hypebae
featured-image

Tower 28's First-Ever Eyeshadow Is a Dream for Sensitive Skin

Tower 28 is making shimmery eye looks easier than ever with its new GoGo Cooling Shimmer Stick. The hydrating eyeshadow serves as the brand's official entrance into the eye category. Not to mention, just like the rest of Tower 28's cult-favorite lineup, the shimmer stick is safe for sensitive skin and adheres to the National Eczema Association Seal of Acceptance guidelines.Formulated with biomimetic sugar complex and Irish moss, the eyeshadow stick is said to instantly cool the skin. Plus, it pr...

info@hypebae.com (Hypebae) Mon, 25 Aug 2025 Hypebae
featured-image

Paris Hilton Is Paul Mitchell's Newest Global Ambassador

Hair care brand Paul Mitchell just announced Paris Hilton as the brand's new global ambassador. Citing Hilton's signature luxe-meets-playful Y2K aesthetic, along with her affinity for serving extravagant beauty looks, the partnership also includes a campaign consisting of three distinct hair looks — as an ode to professional hairstylists and the incredible looks they've accomplished over the years.As a longtime fan of Paul Mitchell, Hilton's work with the brand also includes a donation to the ...

info@hypebae.com (Hypebae) Mon, 25 Aug 2025 Hypebae