Beauty
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Rare Beauty's "I See You" Campaign Celebrates the Power of Connection

In honor of Black History Month, Rare Beauty is celebrating the strength, resilience and beauty of Black women with the campaign titled "I See You," highlighting the need to communicate exactly what we find beautiful in each other."'I See You' focuses on how we see Black women in their wholeness – from the perspective of other Black women and through the literal lens of a Black woman via portrait photography," the brand said in a press statement. "It's an open invitation for Black women in the...

info@hypebae.com (Hypebae) Thu, 13 Feb 2025 Hypebae
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Elmo and On Running Show Us How To Embrace Softness

Athletes are often driven by the "go hard" mentality, but what if that's not always the best approach? What if we celebrated the "SOFT WINS"? That's the focus of On's latest campaign, encouraging athletes to adopt a more balanced and thoughtful mindset.Rather than pushing through at full speed, the campaign encourages runners to honor personal milestones, embrace the running experience and build connections within their communities. After all, sports should nourish both the body and mind -- some...

info@hypebae.com (Hypebae) Thu, 13 Feb 2025 Hypebae
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ICYMI, Bella Hadid Dropped Her 5-Minute Makeup Tutorial on TikTok

It might be hard to believe that Bella Hadid starts her day wanting to put makeup on her already beautiful face, but, as it turns out, the supermodel is just like the rest of us. In a TikTok video, Hadid walked through her beauty routine, revealing the products she relies on to start the day "feeling like herself."First, Hadid preps her skin with Rhode's Barrier Butter, using it as a hydrating primer. A recent discovery for the model, Clinique's Tinted Moisturizer is used on the face to add some...

info@hypebae.com (Hypebae) Thu, 13 Feb 2025 Hypebae
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15 Male Fragrance Ambassadors We’d Like a Lookalike Contest For, Please

In the world of cologne, looking good is just the first step to leaving a lasting impression. From Hollywood heartthrobs to athletes and musicians, male fragrance ambassadors are known for their star power and the ability to make us swoon. Honestly, if there was a look-a-like contest for any of these hotties, we'd be first in line — even if it meant standing in the park for hours. (A little reversal of the female gaze is in order, right?) Whether they're walking the red carpet or getting photo...

info@hypebae.com (Hypebae) Thu, 13 Feb 2025 Hypebae