Beauty
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Vyrao's New Fragrances Merge Sex and Scent

Vyrao just dropped two fragrances "Ludatrix" and "Ludeaux," which are said to explore sex, pleasure and connection through scent. Backed by IFF’s Science of Wellness, the perfumes are ushering in a brand new era of sensuality for the brand. For the campaign, Mia Khalifa and Isamaya Ffrench pose in latex in honor of the scents' notes."We believe playfulness is essential in everyday life. With that spirit in mind, we created a scent that encourages wearers to bring the same energy into their sex...

info@hypebae.com (Hypebae) Tue, 02 Sep 2025 Hypebae
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Here's Why Gel Polish Was Just Banned in Europe

The European Union officially banned an ingredient found in gel nail polish. TPO, a common ingredient in the product, has been deemed unsafe by European officials for posing health risks such as cancer and reproductive harm. On the other hand, the U.S. is yet to regulate gel polish.Starting September 1, the sale and use of TPO is officially prohibited by the EU. For nail fans, this means that a large number of gel polishes will no longer be on shelves at retailers, or available in nail salons. W...

info@hypebae.com (Hypebae) Tue, 02 Sep 2025 Hypebae
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To Ashnikko, Beauty Is a Tool for Constantly Reinventing Herself

With her sophomore album Smoochies on the way this October and a newly released single "Sticky Fingers," Ashnikko's carefully curated visual world has been a long time in the making. As an artist, Ashnikko's identity heavily relies on the on-stage persona she's created for herself — along with the whimsy visual cues she's become synonymous with. While it may seem like she's already landed on a distinguished signature aesthetic, the singer says she'll never stop reinventing herself.For the upco...

info@hypebae.com (Hypebae) Fri, 29 Aug 2025 Hypebae
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June Ambrose Puts Function First, Fashion Second in Naturalizer Creative Director Debut

The saying goes, "ladies first" and this rings true in June Ambrose's debut collaborative collection with Naturalizer, where she puts women's comfort first and fashion directly after. Previously serving as PUMA's Women's Basketball creative director and designer during a three-year tenure, Ambrose now arrives as the global ambassador and creative director at Naturalizer – kicking off the partnership with three capsule collections slated for spring 2026.For the distinguished costume designer, ...

info@hypebae.com (Hypebae) Fri, 29 Aug 2025 Hypebae