Amina Muaddi is back with another femme-forward campaign, this time inspired by the "resilience and versatility of modern women." Celebrating those who embrace multifaceted identities, the campaign aptly stars Nara Smith -- known for her unique cooking videos and wholesome depiction of modern-day motherhood.Exploring themes of confidence, style and playfulness, the new campaign debuts "Drop 2/25," offering a fresh perspective on classic glamor. Spotlighting signature styles with a twist, the col...

ECCO and Natacha Ramsay-Levi are a duo that needs no introduction. Since the designer joined forces with the Danish footwear powerhouse in 2023, the two have been inseparable, releasing three collections so far. Hot on the heels of their last drop in October, they're now back with their fourth collaboration.For Spring/Summer 2025, the partnership delivers what they call their "most experimental collection yet." According to the brand's press release, these pieces are designed for those who "thin...

In honor of Black History Month, Rare Beauty is celebrating the strength, resilience and beauty of Black women with the campaign titled "I See You," highlighting the need to communicate exactly what we find beautiful in each other."'I See You' focuses on how we see Black women in their wholeness – from the perspective of other Black women and through the literal lens of a Black woman via portrait photography," the brand said in a press statement. "It's an open invitation for Black women in the...

Athletes are often driven by the "go hard" mentality, but what if that's not always the best approach? What if we celebrated the "SOFT WINS"? That's the focus of On's latest campaign, encouraging athletes to adopt a more balanced and thoughtful mindset.Rather than pushing through at full speed, the campaign encourages runners to honor personal milestones, embrace the running experience and build connections within their communities. After all, sports should nourish both the body and mind -- some...