The days of playing dress up in your mom’s closet are long over, but what if they didn’t have to be? There used to be a certain je ne sais quoi about trying on your parent's favorite pair of shoees – despite them being a few sizes too big – and the impromptu fashion show that would follow. For others, the best looks began as trial and error—oversized jackets, stiff leather soles, a knot you never quite nailed. Who says the experimenting has to stop? These were your first steps into unc...

Merit has just announced its newest collaboration in partnership with American designer Brandon Maxwell. The two piece limited-edition collection includes a Signature Bag and the Signature Lip Blush in a new "Maxwell" shade. Drawing inspiration from Brandon Maxwell's classic and modern design ethos, the new products also mark Merit's first time releasing makeup in collaboration with a designer.Just in time for the 10th anniversary of Brandon Maxwell, the collaboration is striving to emphasize th...

At fashion month Spring/Summer 2026, the beauty looks are just as fundamental as the garments are. For designers, hair and makeup are an artistic medium to extend their collections' ethos far beyond the realm of fashion. Yet, with the whole world watching, fashion houses continue to send bare-faced models down the runway. Consequently, the no-makeup makeup look has become a staple of fashion month. In the midst of the avant-garde glam and innovative beauty details, the clean girl aesthetic conti...

Maybelline has just announced Miley Cyrus as its new global spokesperson. The brand says that Cyrus' unapologetic confidence and ties to the beauty world are the main reason for the partnership. Additionally, the star has released her own version of the "Maybe it's Maybelline" jingle, in hopes of ushering the brand into a new era.For Cyrus, beauty is a big part of her identity as an artist — because of this, working with Maybelline felt personal. "This partnership brings together two core part...