Beauty
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Badmómzjay and Mel Put Style in Motion with Nike Air Max DN8

In a new Zalando campaign, German artist Badmómzjay goes in front of the lens with her best friend and DJ Mel Olori to put a unique spin on Nike’s latest silhouette: the Air Max DN8.Drawing inspiration from the sneaker’s bold aesthetic, composed of a slash-patterned body, streamlined toebox, and eight-tubed “Dynamic Air” sole unit, the campaign captures the duo in eight experimental looks. The outfits, remixed by Peggy Gou-approved stylist Lorena Maza, include a mix of classic track pie...

info@hypebae.com (Hypebae) Fri, 09 May 2025 Hypebae
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20 Essentials to Jumpstart Your Summer Wellness Routine

As the temperature gets hotter and the days grow longer, many of us are ready to start the upcoming summer. On the heels of the viral TikTok "winter arc" trend that encourages embracing the colder months as an opportunity to focus on self-care and personal transformation, we're all about continuing our health journey into the warmer seasons. In honor of Mental Health Month, we want to ensure that we're feeling our absolute best.Whether you want to get back into your gym routine or regulate your ...

info@hypebae.com (Hypebae) Fri, 09 May 2025 Hypebae
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Fenty Beauty and Skin Are the Official Partners of the New York Liberty

Fenty Beauty and Fenty Skin are officially announcing their partnership with the New York Liberty, the reigning 2024 WNBA champions and one of the most celebrated teams in women's basketball.Through this collaboration, Fenty aims to amplify visibility for women athletes while celebrating individuality and confidence, which the Liberty proudly champions."There is no energy and spirit like New York City's and the women of the New York Liberty exemplify such beauty, power and strength, so to have F...

info@hypebae.com (Hypebae) Thu, 08 May 2025 Hypebae
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Miista's New Campaign Celebrates Its Icons in the Biggest Way

Miista just came back in the biggest way, launching a larger-than-life campaign that celebrates its most iconic silhouettes. Exploring what it takes to make an icon, the brand honored its three most popular silhouettes by transforming them into 3D sculptures. Starring the Asia, the Miri and the Brenda, the new campaign put Miista's iconic styles at the top of a podium, emphasizing how they've each earned their place to gain icon status.Captured amidst the streets of East London, the brand invite...

info@hypebae.com (Hypebae) Thu, 08 May 2025 Hypebae