Beauty
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Ahluwalia and PUMA Debut Their First-Ever Collaboration

PUMA just announced its linkup with London-based designer Priya Ahluwalia. Known for her bold use of texture, rich cultural references and fresh perspective on streetwear, Ahluwalia puts her spin on PUMA's signature Suede sneaker. The result is a sleek, thoughtful remix of a classic, where heritage meets fresh design in all the right ways.Following her standout show at London Fashion Week for Spring/Summer 2026, Ahluwalia continues her rise on the global fashion stage. For her debut sneaker coll...

info@hypebae.com (Hypebae) Wed, 01 Oct 2025 Hypebae
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ROA Dropped a Gorpcore-Inspired Mary Jane for FW25

Ever dreamt about a hiking shoe that's also a cute Mary Jane? Well, for Fall/Winter 2025, ROA has made that dream a reality. Meet the Loie, a versatile silhouette that combines the classic Mary Jane charm with the utilitarian functionality of a hiking shoe.Named after a scenic lake in Italy, the Loie balances fashionable elegance with technical performance that can transition seamlessly from the Alps to the city streets. Designed with a durable calf leather upper and waterproof treatment combine...

info@hypebae.com (Hypebae) Tue, 30 Sep 2025 Hypebae
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British Girl Group FLO Are Putting Their Stylish Spin on Crocs

London-based girl group FLO are quite literally style icons. Known for their perfectly coordinated outfits and, not to mention, impeccable vocals, the group translates their playful personalities into their wardrobes with ease, and now they're about to conquer the world of footwear.Just named by Crocs as the brand's newest ambassadors, the vibrant trio -- made up of Renée Downer, Stella Quaresma and Jorja Douglas -- star in the new campaign, spotlighting their favorite silhouettes and the "poss...

info@hypebae.com (Hypebae) Tue, 30 Sep 2025 Hypebae
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Emi Jay Adds a New Hair Mist to Its Coveted Lineup

Emi Jay, known for its cool girl-approved claw clips and hair accessories, just expanded its range of cult-favorite hair products with the new Toasted Sugar Hair + Body Mist. Described as a heavenly vanilla, the mist promises to moisturize and reduce frizz while it leaves behind a warm, sweet scent — just in time for all of your cozy fall festivities.The new fragrance features decadent notes of spun sugar, tonka bean, delicate amber and sweet vanilla. Plus, its portable packaging makes it perf...

info@hypebae.com (Hypebae) Tue, 30 Sep 2025 Hypebae