Beauty
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Laneige Taps Sydney Sweeney to Be the Face of Its Baskin-Robbins Collaboration

Sydney Sweeney isn't slowing down anytime soon, and her latest campaign with Laneige is proof. Serving as the brand's global ambassador since 2022, Sweeney has been the face of countless Laneige campaigns. However, this new collaboration with Baskin-Robbins is especially personal to Sweeney — as the new Rainbow Sherbet Lip Sleeping Mask is inspired by her favorite ice cream flavor.This month, Baskin-Robbins debuted its "Sweet on Sydney" menu in collaboration with the actor. The dessert lineup,...

info@hypebae.com (Hypebae) Tue, 15 Jul 2025 Hypebae
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This Ear Seed Kit Gives Acupuncture Results at Home — Minus the Needles

Ever since I was a kid, I've had a fear of needles. Over time, I've learned to look away when it's time to get numbed up at the dentist — but throughout my life, I've unknowingly sworn off all beauty treatments that have anything to do with needles. Thanks to the internet's obsession with botox, facials and acupuncture — there's tons that I'm missing out on.Although acupuncture's promise of pain relief and stress management has always interested me, I've never been able to reap the benefits ...

info@hypebae.com (Hypebae) Tue, 15 Jul 2025 Hypebae
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Dieux Just Dropped Mini Versions of Its Cult-Favorite Skincare Products

Clinical skincare brand Dieux just released your new carry-on companions — its Instant Angel Moisturizer and Air Angel Gel Cream in new mini sizes. The 25ML products promise to be the perfect addition to your on-the-go beauty bag, all while delivering the same hydration and nourishment as the full-sized versions.The Instant Angel Moisturizer is the easy choice for protecting your skin barrier. Formulated with glycerin and amino acids, it's the ideal way to treat dry skin. The brand recommends ...

info@hypebae.com (Hypebae) Mon, 14 Jul 2025 Hypebae
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SHUSHU/TONG's Liushu Lei on the New ASICS SportStyle Collaboration

Some might say that SHUSHU/TONG and ASICS are an unlikely pairing. After all, the Shanghai-based brand is known for its contemporary take on girlhood, resulting in hyper-feminine details, pastel colorways and frills, while ASICS is known for its sporting heritage and functional footwear. However, the duo have teamed up in the past and thankfully, they're doing it again...During this season at Paris Fashion Week, ASICS SportStyle announced its new roster of collaborators and -- yep, you've guesse...

info@hypebae.com (Hypebae) Fri, 11 Jul 2025 Hypebae