Beauty
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Daniëlle Cathari Teases "Reverse Matcha" Collaboration With New Balance

If you've ever wondered what a matcha latte with a shot of espresso would look like in sneaker form, then you're in luck because Daniëlle Cathari's upcoming collaboration with New Balance is exactly that. The Amsterdam-based designer just teased a new NB 991v2 silhouette in a barista-approved colorway on Instagram, with the comments all begging for a release date.The "Reverse Matcha" drop takes the classic New Balance style and turns it into a sleek, earthy grail that will have you running to y...

info@hypebae.com (Hypebae) Tue, 28 Oct 2025 Hypebae
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Is Our Obsession With Beauty Services Performative?

One scroll on X and you're bound to see signs of beauty fatigue. For members of Gen Z, usual trips to the salon — sometimes referred to as "girl maintenance" online — have turned from a ritualistic act of self-care to a mentally draining chore. Amid turbulent times, a multitude of internet users have come to the conclusion that beauty services are no longer worth the financial burden. However, for other users on the platform, the widespread rejection has become a much larger takeaway about w...

info@hypebae.com (Hypebae) Mon, 27 Oct 2025 Hypebae
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Gamers Are the New Athletes in Nike and Martine Rose's Latest Collab

Nike and Martine Rose's latest collaboration merges "nerd core" with "jock core," reimagining the worlds of sport and gaming as one. Continuing their eight-year partnership exploring unconventional subcultures, the duo spotlights gaming as a form of athleticism and self-expression.True to Rose's fascination with identity and culture, the campaign repositions the gamers as today's athletes, spotlighting esports stars ANa, Billy Mitchell, Scarlett, SonicFox and TenZ. Their achievements are cast th...

info@hypebae.com (Hypebae) Mon, 27 Oct 2025 Hypebae
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Laneige Joins Forces With Jasmine Tookes to Drop New Limited-Edition Lip Mask

If there's one thing Laneige does well, it's dreaming up the most delectable flavors for its cult-favorite lip products. In honor of the upcoming winter season, the K-beauty brand tapped fashion powerhouse and Victoria's Secret Angel Jasmine Tookes to be the face of the new Hot Cocoa Lip Sleeping Mask campaign. Just like the rest of the brand's lineup, this limited-edition flavor is just as nourishing as it is sweet.The rich, hot cocoa-scented lip mask promises to deliver intense moisture thanks...

info@hypebae.com (Hypebae) Mon, 27 Oct 2025 Hypebae