A quick search for Gen Alpha on TikTok (or Google, even) reveals a series of videos of young girls, aged between eight and 14, showing off their skincare and makeup routines. Controversially, they're using brands like Drunk Elephant, Summer Fridays and Glow Recipe; products that include anti-aging ingredients like retinol and other exfoliants. These posts have understandably sparked furious debates surrounding Gen Alpha's interest in complex skin routines and their premature use of anti-aging in...

Renown makeup artist and beauty brand founder Isamaya Ffrench just announced a face-snatching collaboration with Inge Theron's popular facial workout company, FaceGym. The duo is releasing "Sculpt 01," a uniquely crafted Gua Sha tool designed to give you the "ultimate sculpt."Ffrench and Theron share a deep appreciation for robust facial tools and the art of massage. Theron explains that the pair's synergy stems not only from "Isamaya’s creative genius and FaceGym's expertise in muscle movemen...

Maya Jama is known for many things – her chat, fierce style and fabulous career – but she's also known for her dynamic and healthy hair. The TV host's signature fringe bangs and XXL-inch hairstyles live on the Pinterest boards and in the saved Instagram posts of many; beauty bloggers included. But the secret to Jama's long, luscious locks? Extensions and clip-ons, the newly appointed face of Beauty Works just revealed.In an Instagram post, she spoke about creating an extension collection wit...

Spring has sprung and it's time to upgrade your nail game with new and innovative designs like 3D charms, hand-painted pictures, bubble textures and more.New York City nail tech and aficionado KimberLee Cano's, a.k.a. Kim The Product's nail designs are what Pinterest inspiration boards are made of, from sea-inspired claws to short, delicious dessert-inspired styles. Cano's unique eye, skill and creativity are on par to track this spring and summer's trendiest and most innovative designs.Ahead o...