Estrid is most known for its colorful razors made with precision blades to get the closest shave without irritation, but that may be about to change. The beloved shaving brand just expanded its bodycare line with three new products: The Essential Exfoliant, The Ultimate Shave Gel and The Everyday Body Lotion.The brand dubs the exfoliant as the first step in the shaving routine, describing it as a cleanser that preps the skin to create a prime surface for shaving. The Essential Exfoliant is made ...

Selena Gomez struck gold when she decided to expand her music and acting career by becoming a beauty brand founder. Gomez's Rare Beauty has become a mainstay in makeup routines all over the world, positioning the pop star as one of the most successful celebrity-founded beauty brands. The company launched in 2020 and is most notable for its highly pigmented "Soft Pinch Liquid Blush" shades.For the next iteration of the brand, it's been reported by WWD that Gomez has hired Goldman Sachs and Raymon...

OG beauty influencer Jackie Aina has just announced that she's expanding her FORVR Mood candle line into brand new territory: fragrances. Now, Aina is no stranger to also sharing her favorite fragrances, often releasing videos on TikTok and Instagram spritzing or describing her most complimented scents. But when Aina revealed her first-ever fragrance, her fans immediately wanted to know when they could add the scent to their collection.The social media titan first rose to fame by her favorite be...

Kylie Jenner is no stranger to releasing sold-out beauty products to her loyal fan base. What started out as lip kit launches quickly turned into an in-demand cosmetics line full of her must-have makeup items. Since then, the entrepreneur has also released a clothing line called "Khy" and now she's expanding her beauty empire into the world of fragrance.While the social media titan has shared many of her beauty favorites on Instagram over the years, she hasn't revealed much about her go-to scent...