Heritage makeup brand Maybelline is ready to remix its cult-classic "Superstay Matte Ink Liquid Lipstick" shade range with  international DJ Peggy Gou. Gou is the company's newest global ambassador and will serve as the face of upcoming campaigns and product launches."I am honored and excited to join the Maybelline New York family. Maybelline has always been a brand that celebrates individuality and creativity—values that resonate deeply with me," Gou said in a press release.  View this...

Pink has been making its case for the color of the year since before the Renaissance of the Barbie movie. Now, the cult classic skincare brand, Starface, has launched a limited-edition mini-pack of 16 stars made with 100% hydrocolloid. Fans spoke and the brand listened as according to a press release, "Pink Star is a direct response to the hundreds of customer requests Starface has received for the colorway over the years." The cuteness-overload collection arrives in four fruity hues of pink: "...

Imagine strolling through Ulta, opening an app on your phone, being prompted to snap a photo of your hair and within minutes having a curated list of product recommendations based on an analysis of your hair. This is the future of haircare, education and convenience with Myavana, an AI-generated platform created by computer scientist Candace Mitchell.The software, which is 11 years in the making, aims to take the guesswork out of caring for natural hair by curating a detailed profile of your hai...

Raise your hand if you've ever spent two or more hours in the shower, cleansing your body from head to toe. If so, you've taken what TikTok creators have dubbed an "everything shower." This experience consists of a full body maintenance routine including skincare, bodycare, shaving, exfoliating and washing your hair.Influencers have shared their takes on the elongated cleansing session by showcasing their most beloved products as well as the order in which they conduct their "everything shower."...