GUESS JEANS just dropped its new Summer 2025 collection and to celebrate, it's tapped up some pretty impressive guest stars. The new campaign features actor, skateboarder and surfer Evan Mock and model Alana Champion, celebrating the brand's nostalgic aesthetic and old-school Americana ethos.Looking back at the brand's distinctive design heritage, the new visuals feature reimagined imagery from the past, revisiting classic silhouettes, signature styles and highlighting GUESS JEANS' unique DNA. L...

A$AP Rocky was first dubbed Ray-Ban's first-ever creative director back in February 2025, with his first official collection landing just a few months later. Already, the next phase of their collaboration has arrived, teased on the runway at Paris Fashion Week Men's.Debuting at Rocky's AWGE show, the new capsule collection features the new Ultra Wrap silhouette, landing in 001, 002 and 003 styles. Taking inspiration from the future, the new collection offers a powerful blend between "Harlem edge...

ICECREAM just dropped its first-ever women's collection. To celebrate the milestone, the skate brand tapped Spanish rapper BB Trickz for the campaign.Now available, the playful Season 1 drop features creative skater staples the brand has become synonymous with. The press release reads, "This playful, kitsch collection reimagines skate staples and workwear through a female lens, introducing body-contoured silhouettes like baby tees, vests and fitted denim that channel the bold, pop-fuelled energ...

Jisoo is back with self-portrait for the fourth time, starring in the brand's Fall/Winter 2025 campaign. Evolving the themes explored in the brand's Pre-Fall collection campaign, the new release swaps the swinging sixties for an AI-envisioned future, taking things light years ahead.Lensed once again by Drew Vickers, the new campaign sees Jisoo travel through uniquely designed cityscapes, developed through generative image-making. Captured in new pieces from the self-portrait FW25 collection, the...