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Lacoste Levels Up Its Classics in New Campaign, "Play With Icons"

After last year's "Play Big" campaign, Lacoste is back -- and turning up the volume, with "Play With Icons," a fresh take that dives into what makes the brand so timeless. Think of it as a love letter to Lacoste's classics, reimagined through a contemporary lens. Or, as said in its press release: "Classics reinterpreted, icons recontextualized.""Play With Icons" bring together five of Lacoste's global ambassadors -- tennis legend Novak Djokovic, French stars Adèle Exarchopoulos and Pierre Niney...

info@hypebae.com (Hypebae) Thu, 08 May 2025 Hypebae
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No Problemo Drops Le Specs Sunnies Collection

Aussie eyewear label Le Specs has just announced a collaboration with No Problemo, the sub-label from London-based brand Aries. Blending early 2000s racer aesthetics with futuristic design elements, the result is a four-piece eyewear collection that'll kickstart your summer wardrobe in style.It's the first time that the two brands have teamed up, but looking at the collection, we sincerely hope it won't be the last. Featuring four different eyewear silhouettes, the collection includes signature ...

info@hypebae.com (Hypebae) Wed, 07 May 2025 Hypebae
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Get Holiday Ready With ASTA RESORT's "Piscina in Puglia" Drop

Australian fashion label ASTA RESORT just dropped the glitziest Pre-Fall 2025 collection to date, and we're obsessed. Titled "Piscina in Puglia," the new drop takes inspiration from "the art of slowing down," and offers an elegant, refined wardrobe to support those all-important moments of R&R.Captured against the sun-baked skies of Southern Italy, the new release celebrates all things high summer and high glam. Inspired by Jacques Deray's 1969 thriller, La Piscine, the campaign looks to Rom...

info@hypebae.com (Hypebae) Wed, 07 May 2025 Hypebae
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With Jean's "Wild Card" Collection Celebrates Spontaneity

With Jean is gearing up for the launch of its new "Wild Card" collection, marking the brand's most unapologetic drop yet. Inspired by the concept of "curated chaos," the new collection encourages its wearer to embrace unpredictability and spontaneity wherever they go. In line with the brand's it-girl ethos, the collection invites its community to break their own rules and wear what feels right, no matter what anyone else thinks.The collection sees the return of the sell-out Fred Jacket -- previ...

info@hypebae.com (Hypebae) Wed, 07 May 2025 Hypebae