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Teyana Taylor And Victoria's Secret's New Collab Is Hot AF

Harlem native and multi-hyphenate artist Teyana Taylor joins forces with lingerie brand, Victoria's Secret.Launching February 25, The Teyana Taylor Edit is now available in stores and online. Featuring six bold styles, the hilarious campaign video opens with the insignia "I am an actress, dancer, editor. Albeit unexpected, the collection did not disapoint showcasing Taylor's hilarious personality fans have loved since her episode of My Super Sweet 16.Styled in a VS cap, her lingerie set and ...

info@hypebae.com (Hypebae) Tue, 25 Feb 2025 Hypebae
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Meet NORMFORM, the New Basics Brand That's Anything but Basic

About a decade ago, American Apparel was the undisputed destination for effortlessly cool, staple pieces. Some might say Parade followed in its footsteps, but since then, no label has commanded the same cultural stronghold.That gap in the market ignited Eshaan Dhingra and Nathalie Wimmer's vision for NORMFORM. The two former LN-CC buyers set out to redefine the basics landscape, crafting a London-based brand that champions individuality. As shared in the press release, NORMFORM "stands for those...

info@hypebae.com (Hypebae) Fri, 21 Feb 2025 Hypebae
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Everything ASHISH Had to Say This London Fashion Week Season

Joyful designer Ashish Gupta presented his Fall/Winter 2025 collection at London Fashion Week and honestly, we're still smiling. Reimagining the classic show space as a glitzy walk of shame, the venue was decorated with balloons, streamers and confetti -- preparing us for what was to come.Immediately, unmistakably red sequins sashayed down the runway, followed by a slew of sequinned slogans reading phrases like "Not In the Mood," "Wow, what a sh*t show" and "Up yours." Somewhere along the line, ...

info@hypebae.com (Hypebae) Mon, 24 Feb 2025 Hypebae
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Masha Popova's FW25 Collection Is for the Girl Who Never Unpacks

Masha Popova's Fall/Winter 2025 collection crackles with the restless energy of getting ready, shining a light on the in-between moments of dressing that exist only for the wearer. She showcases the intimacy of half-fastened buttons, a shirt slipping from the shoulder, boots hanging off the heel -- clothes in motion but never fully settled.Titled "Do Not Disturb," the collection draws from Sophie Calle's The Hotel, a photographic series capturing the traces left behind in hotel rooms -- crumpled...

info@hypebae.com (Hypebae) Mon, 24 Feb 2025 Hypebae