Demna was first appointed Gucci's new creative director earlier this year and since then, all eyes have been on the former Balenciaga designer to see how he'd reshape the house's vision. At long last, the answer has arrived and our first taste of Demna's Gucci is finally here.The new campaign is titled "La Famiglia" and, according to the press release, is a "study of the 'Gucciness' of Gucci," exploring how the brand manifests as a mindset and its own unique language. Presenting framed portraits...

KSENIASCHNAIDER presented its Spring/Summer 2026 collection at London Fashion Week this season, exploring "what it means and how it looks to be a modern human." Titled "UTC+0," the collection opened with an evolution of the brand's cubic denim line, which first debuted at Ukrainian Fashion Week in Kyiv last season.Blending Schnaider's distinctive denim vision with oversized and exaggerated silhouettes, the cubic range represents the brand's desire to think outside of the box and challenge the st...

The Spring/Summer 2026 season of London Fashion Week is almost over and in the last few days, we've seen plenty of our favorite brands and designers return to the runway, spotted major celebrities sitting in the front row and witnessed the debut of upcoming collaborations. The season started strong with secondhand fashion shows courtesy of eBay and Vinted, followed by a masterclass in sculpture from Harris Reed and a star-studded event from H&M.Next up, we immersed ourselves in Dreaming Eli'...

Set within the urban oasis of the Barbican Conservatory during London Fashion Week, Susan Fang's Spring/Summer 2026 show created a stark contrast to the city's chaos just beyond the concrete walls. Titled "Air Evolution," the collection imagined a parallel timeline bridging the year 2025 and its speculative mirror year, 5202. A sci-fi narrative where nature and technology no longer compete but flourish in symbiosis.Designed to make the wearer "feel like flowing wind," the collection translated t...