The War on Lash Clusters — Did Lashify Really Invent Them?
Since ancient Egyptian times, women have groomed and enhanced their eyelashes. So, when false eyelashes were officially patented in 1911, they became a popular way for movie stars to emphasize their eyes in harsh studio lighting. Since then, lashes, in their many forms, have become increasingly accessible to the general public — with eyelash extension salons popping up in strip malls all over the U.S. and DIY lash kits topping the Amazon best-sellers list.While strip lashes have always remaine...
What Are You Wearing on a “BFF” Day Out?
In a time when individuality and belonging go hand in hand, today’s young fashion fans are redefining what it means to dress with—and for—your best friends. Hypebeast’s lens follows four style-savvy girls from different corners of the city as they come together for a “BESTIE DAY,” celebrating friendship through fashion. From sweet-meets-edgy looks and academic-inspired styles to downtown streetwear and bold Y2K nods, each outfit tells a personal story. The common thread? The FENDI Ma...
Say Hello to a New Age of Vans’ Old Skool Silhouette
Out with the old and in with the new – or at the very least, an update like no other. Vans’ famed and favorite Premium Old Skool silhouette truly lives up to its name, dating back to the ‘70s, but a modern makeover is in store and on the way for the low-top classic. Through a collaboration with Vans’ very own star athletes, Tania Cruz, Karina Rozunko, Efron Danzig and Cocona Hiraki, the Premium Old Skool skate-inspired shoe arrives in four new and improved iterations as part of the New F...
Beauty Brand Ami Colé Is Officially Closing Its Doors
Clean beauty brand Ami Colé will officially shut down this September. The news comes after the brand's founder Diarrha N'Diaye-Mbaye confirmed the closure in an interview with The Cut. The brand, backed by Sephora, cites the uncertainty of the beauty market as the main reason for its folding.Founded four years ago, Ami Colé's primary focus was formulating products for melanin-rich skin. N'Diaye-Mbaye initially started the brand after noticing a major gap in the makeup industry. Since then, Ami...