On TikTok, experimental glam is often met with resistance. Although beauty lovers have managed to carve out their own space on the platform, makeup content often inevitably reaches an audience outside of the community's target demographic. As a result, bold beauty trends like "birthday makeup" have become a meme for men on the app to poke fun at. "Your face is not a canvas, stop painting it like Picasso," one user says about the trend.While birthday makeup isn't an easily-defined look, it's typi...

On TikTok, temporary beauty trends often lead to permanently altered faces — and in the sea of buzzy cosmetic treatments, eye color surgery is the latest to flood our feeds. The procedure, which is known as keratopigmentation, is often used to create an artificial iris for patients born without one. But, as body modification surges in popularity, the procedure has become into yet another way for the beauty treatment-obsessed to further modify their looks.One eye surgeon shared the results of e...

Just in time for Halloween, cult-favorite fragrance brand Vyrao is reintroducing "Witchy Woo." The bold and enchanting woody floral is said to be "perfect for casting confidence at a costume party." Crafted by the brand's founder Yasmin Sewell, "Witchy Woo" also promises to spark creativity and conjure mystical allure thanks to its neuroscent qualities.When conceptualizing the perfume, Sewell set out to create an empowering fragrance, inspired by earthy notes and the brand's affinity for combini...

KATSEYE's latest collaboration with 5 Gum has officially dropped — and in addition to limited-edition packs featuring the members, the group is also releasing exclusive collections, including room sprays infused with their breath. For EYEKONS, the "5 Gum x KATSEYE Senses Collection" provides a unique opportunity to collect one-of-a-kind memorabilia, although they won't be around forever.Just in time for the group's upcoming The Beautiful Chaos Tour, the collaboration will also be available a...