Beauty
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Paris Hilton Taps Into Marilyn Monroe Era, Revealing Iconic Platinum Curls

Paris Hilton has been full of surprises lately. After announcing the birth of her baby boy, the cultural icon has yet another message for us: "Blondes have more fun." Revealing her short, platinum bob hairstyle, reminiscent of Marilyn Monroe.Over the years of hair moments, we've seen many celebs replicate Marilyn Monroe's iconic curls — most recently was the look Bella Hadid served. While no one came close to that tender moment in time by the late starlet, it's quite a treat to see our fave A-...

info@hypebae.com (Hypebae) Tue, 31 Jan 2023 Hypebae
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Jennifer Lopez Wakes up "The Block" With Full Fringe '70s Blowout

Jennifer Lopez is known to serve some of the most iconic hairstyles, but her recent reveal of a fringed blowout look raises the invisible stakes even higher.Lopez took to her Instagram in a three-part swipe through showing off her non-fussy fringe bangs that were cut into her expensive brunette locks. For 2023, this is a perfect swing for JLo as she has been in a full glamour/wedding stage promoting her new "Shotgun Wedding" film. The new eyebrow-grazing fringe for the star doesn't skim on the l...

info@hypebae.com (Hypebae) Tue, 31 Jan 2023 Hypebae
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27 Life-Changing Products to Know About, According to Fashion and Beauty Editors

By now, you've probably surmised that we test-drive a lot of beauty products here at Who What Wear HQ. From nail polish and makeup to hair and skincare, we're eyebrow-deep in all things new, exciting, and wish list–worthy. That said, due to the number of products we come in contact with, we've also transformed into the nitpickiest of beauty consumers. Within seconds, we can tell if a new hair oil is too heavy, and we're quick to ignore a serum that yields disappointing results.The good ...

Erin Jahns Tue, 31 Jan 2023 Who What Wear
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31 User-Friendly Finds That Are Easy to Style

While I love new and exciting trends as much as the next fashion editor, sometimes I look at a piece while online shopping and it just makes me tired. A fashion challenge can certainly be fun but a wardrobe cannot live on complicated, super-specific pieces alone. Therefore, I'm putting the focus on "user-friendly" fashion items you can throw on and be out the door in seconds flat. Think a cute trenchcoat that is the outfit, a skirt that goes with everything, a dress that works for all seasons an...

Allyson Payer Tue, 31 Jan 2023 Who What Wear