At 30, Sasha Plavsic found herself at a crossroads — searching for clarity, direction and a deeper connection to her everyday choices. "I moved back home to my hometown, Vancouver, trying to find a sense of purpose," she tells Hypebae. It was during this period of transition that her mother, a lifelong advocate for clean living, nudged her to take a closer look at the products she relied on daily. What she uncovered shocked her: "Many of the ingredients in my makeup weren't as safe as I had be...

After nearly fifty years of offering a single shade, Benefit Cosmetics' beloved "Benetint" is finally expanding its color range — adding the shades "Raspberry" and "Dark Cherry." Alongside the launch, the brand's releasing a visual campaign starring influencer Dezi Perkins."Raspberry" and "Dark Cherry" contain the same formula as their predecessor, "Rose." They'll deliver that signature sheer, buildable flush makeup fans know and love — just with a deeper, moodier twist. The product is known...

Better World Fragrance House, Drake's luxury candle brand, is finally introducing its first eau de parfum. "Summer Mink" is what we'd expect from the rapper, who teamed up with Michael Carby of Givaudan to create a scent that prepares us for warmer weather.Meant to mimic a beachy breeze, the olfactory experience of this fragrance immediately takes us to one of the many tropical destinations Drake frequents, where he often enjoys himself on the most luxurious vacations.Inspired by the feeling of ...

Cecilie Bahnsen is back with another round of her ongoing ASICS Sportstyle collaboration, revisiting the classic GEL-KAYANO 20 silhouette. First debuted on the Fall/Winter 2025 runway, the new collaboration continues to blend Bahnsen's functional yet femme aesthetic with the sporting heritage of ASICS.Reimagined with sculptural and floral detailing, the new shoes boast a half-tongue construction and take inspiration from a 2005 marathon tabi shoe, discovered by Bahnsen during a trip to the ASICS...