UGG just dropped its Fall/Winter 2025 campaign and the lineup is pretty stacked. Titled "Iconic From the First Step," the new visuals feature everyone from Central Cee to Sarah Jessica Parker, each sporting the new collection in their own unique way.  Telling the story of UGG's heritage, the new campaign takes its viewers on a journey from inception to iconic status.Alongside SJP and Cench, the campaign features a slew of athletes, models, musicians, designers and actors, including Jeremy Scott...

Known for its cult-favorite jelly sandals, Melissa Possesion jelly sandals, Brazilian brand Melissa is venturing into the sneaker scene with its new line, Melissa X. Bringing its boundary-pushing principles and playful design DNA to the capsule collection, Melissa introduces the Icon, Rush and Beat sneaker silhouettes. Blending streetwear-inspired style with the brand’s signature, high-gloss, Melflex ™ PVC and other transformative technology, the trio stays true to the Melissa aesthetic wh...

Starface just expanded its Star Balm range to include three new carnival-inspired flavors — "Lucky Lemonade," "Candy Cloud" and "Cheeky Churro." The nostalgia-coded flavors are part of the limited-edition Sweets and Treats Bundle that promise to keep your lips just as hydrated as the original — only, they're much sweeter.First, the "Lucky Lemonade" Star Balm is fresh, tart and sweet just like the classic summer drink. While "Candy Cloud" is sugary, soft and fluffy. As for the "Cheeky Churro"...

Urban Decay joined forces with Dove Cameron for a new campaign, inspired by the duo's affinity for reinventing themselves. In honor of the beauty brand's new era, Cameron embodied two different personas using the new Naked Shaped Multi-Tasking Eyeshadow Palette. The palette, which references the cult-favorite Naked palette of the 2010s, further harps on Urban Decay's ethos of self-expression and bold, experimental beauty.For the campaign, the singer channeled polar opposite makeup looks based on...