Beauty
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Travel Through Death Valley With Japanese Footwear Label grounds

grounds is starting the year with a bang, unveiling its thought-provoking Pre-Fall 2025 campaign, "skyline." The brand has set its sights on exploring the human body, identity and our complex relationship with the planet, weaving all these themes into a narrative that's as intriguing as it is stylish.Shot by the talented Cristina Sánchez Salamanca, the campaign takes place in California's most extreme landscape -- Death Valley, the hottest, driest and lowest national park in the U.S. In this sc...

info@hypebae.com (Hypebae) Fri, 24 Jan 2025 Hypebae
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Sephora and Hulu Drop Docuseries Exploring the Intersection of Beauty and Music

Sephora and Hulu are teaming up to launch a docuseries that journeys into the world of music and how it connects to beauty. Faces of Music takes viewers behind the scenes of some of the world's most beloved artists including Victoria Monét, Chappell Roan and Becky G, exploring how their pre-show rituals and makeup transform them into the icons we know and adore.In the three episodes, the musicians discuss the power of self-expression and how beauty plays a role in preparing them for the stage. ...

info@hypebae.com (Hypebae) Fri, 24 Jan 2025 Hypebae
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Tate McRae Stars In rhode's New "Peptide Lip Shape" Campaign

A liner that adds volume while nourishing your lips? Sign us up. Hailey Bieber's rhode is back at it again, unveiling the new skincare-makeup hybrid, Peptide Lip Shape. Alongside the launch, rhode is launching a campaign starring Bieber and singer Tate McRae, as well as models Yoon Bae, Anyier Anei and Mahi Kabra.The "Peptide Lip Shape" is a creamy, glide-on liner that sculpts and defines your pout while rejuvenating it for a healthy, plump appearance. The product utilizes the power of short-ch...

info@hypebae.com (Hypebae) Fri, 24 Jan 2025 Hypebae
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Balmain Hair Unveils The First Chapter of Its New Visual Campaign

Balmain Hair is venturing into the world of film with a four-part visual campaign titled "L'Année de la Muse." Over the next year, the brand will roll out a digital series that chronicles the path of a Parisian woman, highlighting the way her hair changes as it mirrors her journey through life.Directed by Bobby Afonso and photographed by Sebastian Faena, each clip will showcase her personal evolution through several beautiful hairstyles, all created with Balmain Hair products.Chapter one, title...

info@hypebae.com (Hypebae) Thu, 23 Jan 2025 Hypebae