After nearly fifty years of offering a single shade, Benefit Cosmetics' beloved Benetint is finally expanding its color range — adding shades "Raspberry" and "Dark Cherry" to its lineup. Alongside the launch, eyewear brand DEZI is releasing limited-edition blue light glasses inspired by the new Benetint shades — in collaboration with the brand's founder Dezi Perkins."Raspberry" and "Dark Cherry" contain the same formula as their predecessor, "Rose." They deliver that signature sheer, buildab...

There are "recession indicators" everywhere for those with the eyes to see them — and TikTok's latest obsession with princess nails is the latest addition to the conversation. Although intricate, maximalist nails aren't going anywhere, TikTokers have become especially keen on princess nails, or short natural nails coated in nude pink polish. While some argue the trend is merely an attempt to cut costs during a time of economic unrest, the power of subtle nails is still undeniable.Nail trends m...

After an eight-year partnership with TSG Consumer, Huda Kattan, Huda Beauty's founder and co-CEO, has officially regained full control over the brand. The news comes after Kattan bought back TSG's minority stake which was originally acquired in 2017. As a result, Huda Beauty is now one of the few fully independent, founder-owned beauty brands. "Taking back full ownership of Huda Beauty is a deeply important moment for me," Kattan shares in a press release. View this post on Instagram A...

Muhza is so much more than just skincare. After struggling with hormonal acne due to PCOS, the brand's founder Alexia Coutts set out to create products that sync with the body's natural rhythm. Now, Muhza is launching unique serums designed for each phase of the menstrual cycle.Coutts found that ordinary skincare products did not account for the monthly hormonal changes she went through, so she launched Muhza in hopes that our skincare routines could coexist with our cycles — rather than work ...