In a daring move to expose what's inflating skincare prices, The Ordinary is bringing an immersive pop-up, "The Secret Ingredient," to the SoHo neighborhood of New York City. From April 25 to 27, passersby can step into the sensorial experience that visually unpacks the true cost of celebrity endorsements in beauty.During the brand's three-day stint, visitors can journey through several interactive exhibits, photo moments and one-on-one discussions with scientists."With some celebrity endorsemen...

Parisian label Rombaut just announced the release of its new "Core" collection, offering a stripped-back approach to its signature designs. In a bid to make its pieces more accessible to its community, the collection comprises classic styles at a lower price point, designed to become a "core" uniform.The result of years of research, "Core" features new brand classics, built on an ethos of innovation, durability and timelessness. Offering a fresh take on its Boccaccio style -- loved by the likes ...

Glossier's cult-favorite "Balm Dotcom" is dropping a new shade and YouTuber Quen Blackwell is the face of the launch. Set in an office, Blackwell plays the ultimate corporate baddie, swiping on the coffee-toned "Espresso" lip balm between meetings, important emails and spilling the break room tea."This rich blend captures the essence of freshly roasted coffee beans, steamed milk and vanilla cold foam in one nourishing formula," the brand said in a press statement. "With its perfectly balanced bi...

Billie is taking outdoor advertising to a whole new level. With its latest campaign, the brand is bringing a scratch-and-sniff experience straight to the streets, centering on the armpit. Starting today, near Penn Station in New York City, the public is invited to sample Billie's best-selling All Day Deodorant in its newest tropical-inspired scent, "Coco Villa."Fans of the beauty brand will be able to visit the trio of armpit posters at 505 8th Avenue, where each delicate body part can be scratc...