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Unboxing: PUMA’s H-Street Marks Its Latest Low-Profile Archival Reissue

Continuing its string of archival silhouette revivals, PUMA adds to its extensive low-profile sneaker roster by announcing the reissue of the 2000s icon H-Street.Born from the 1998-released Harambee running spike — the name derived from the Swahili word “synergy” and “all pull together” – revered for its lightweight construction and bold design, the shoe became a mainstay for middle-distance runners for over a decade.Having garnered a loyal sports fanbase, PUMA soon looked to create ...

info@hypebae.com (Hypebae) Wed, 21 May 2025 Hypebae
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LAN MAI is An Ode to Self-Acceptance

In our fear of facing the past, we poison the present and forfeit our future. It's when we look within ourselves and embrace every version of our becoming that we're able to live the life we've carefully carved out in our dreams. LAN MAI arrives this month as a radiant reminder of what happens when self-acceptance becomes a part of your story. Conceived in the creative vision of Kristina Truong, the NYC-based brand marks its first appearance this May as a reflection of the road toward self-recla...

info@hypebae.com (Hypebae) Wed, 21 May 2025 Hypebae
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Kelly Rowland Taps Into Y2K Nostalgia With Her New Lancôme Campaign

Lancôme is celebrating 25 years of its bestselling "Juicy Tubes" High-Shine Lip Gloss with a nostalgic campaign that showcases iconic celebrities who are "transcending generations," including singer Kelly Rowland. Best known for being a member of Destiny's Child and her solo career, she's channeling her unforgettable flipped-out red bob from the "Dilemma" music video with Nelly that premiered over 23 years ago — feel old yet?The candy-scented lip gloss was a must-have for every makeup lover b...

info@hypebae.com (Hypebae) Fri, 16 May 2025 Hypebae
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Grace Olivia Roberts on Turning Her Sun-Filled Lifestyle Into a Sneaker Story

It's not everyday you get to showcase your hometown to the world, let alone through your very own sneaker collaboration. Most won't ever experience an opportunity like this, but Grace Olivia Roberts is making sure it's one that's going to count. Hailing from the Gold Coast, Queensland Australia, Roberts came to prominence through social media thanks to her effortless, sneaker styling inspiration, rocking everything from the Nike Air Max Plus to the ASICS Novalis GEL Teremoa. But it's not just Ro...

info@hypebae.com (Hypebae) Fri, 16 May 2025 Hypebae