Beauty
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Byredo's New Launches Invite You Into the "Fabric of Intimacy"

Byredo's cleanest-smelling, laundry-inspired perfume is expanding its reach — this time into the home. "Blanche," a cult-favorite fragrance known for its crisp notes and skin-like nostalgia, is reimagined as part of the brand's latest foray into textile scent and candle offerings.Meant to be sprayed onto objects you hold close—like a favorite blanket or freshly dried sheets—the "Blanche" Textile Perfume evokes the comfort of human closeness. It lingers softly, like the scent of someone you...

info@hypebae.com (Hypebae) Fri, 25 Apr 2025 Hypebae
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Nara Smith and Cetaphil Join Forces to Shine a Light on Eczema Awareness

Nara Smith is teaming up with Cetaphil to spotlight eczema awareness. A longtime advocate, Smith has openly shared her personal experience with the skin condition, using her platform to document her journey and empower others navigating similar challenges.The campaign, dubbed "From Scratch to Smooth," intends to raise awareness about eczema, which the skincare brand says affects "nearly 10% of the U.S. population." In her partnership with Cetaphil, she'll discuss her journey with flare-ups, test...

info@hypebae.com (Hypebae) Fri, 25 Apr 2025 Hypebae
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Lauren Luxenberg's "In Power" Examines the Beauty of Losing Control

London-based artist Lauren Luxenberg is premiering an eight-part film, dubbed "In Power," that dissects the relationship we all carry with control — and what happens when we lose it. Luxenberg, who often collaborates with brands like Prada, Nike and Audemars Piguet, often channels an '80s-infused lens shaped by a feminine perspective.Produced by Only Child with creative direction by Finn McAllister, the collaboration with The Art House is an "invitation" to explore our connection with strength...

info@hypebae.com (Hypebae) Fri, 25 Apr 2025 Hypebae
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7 Bob Hairstyles That Are Everywhere This Year

It's safe to say the bob is making a major comeback, cementing its status as one of the most popular and universally flattering hairstyles around. From TikTok to Instagram, there's not a corner on social media where you won't see this low-key look trend in some way, shape or form. Whether you're wearing a bob the way the French way or going for a shoulder-sweeping short cut, there's a version out there for everyone, no matter your hair texture or personality.If you need a hair refresh, we're ro...

info@hypebae.com (Hypebae) Thu, 24 Apr 2025 Hypebae