Beauty
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Huda Beauty’s Limited-Edition Kalamantina Lip Oil Is Already Gone Forever

Teaming up with artist Saint Levant, Huda Beauty released a Faux Filler Lip Oil inspired by the Palestinian kalamantina fruit. After the limited-edition launch generated tons of buzz online, the lip oil has officially sold out — and fans have been desperate for a restock.For the release, Huda Beauty tapped Saint Levant to be the face of the campaign. Referencing the artist's Palestinian background along with the country's rich heritage and agricultural landscape, a portion of the sales from th...

info@hypebae.com (Hypebae) Wed, 23 Jul 2025 Hypebae
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Peggy Gou Is Serving Horse Girl in New Beauty of Joseon Campaign

Peggy Gou is the newest face of Beauty of Joseon. After the brand launched the Day Dew Sunscreen and announced its U.S. partnership with Sephora, the artist was tapped to star in the "Not Our First Rodeo" campaign. While the campaign is a celebration of the new SPF, it's also a symbol of Beauty of Joseon's push to the global market.Korean DJ and producer Peggy Gou was recently appointed as Beauty of Joseon's newest global ambassador. Citing her international popularity and undeniable influence o...

info@hypebae.com (Hypebae) Wed, 23 Jul 2025 Hypebae
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Kanako Takase’s Path Into Beauty Was Anything but Conventional

Kanako Takase never had a dramatic epiphany that she wanted to pursue makeup — instead, the Japanese makeup artist was thrusted into her current role as ADDICTION TOKYO'S creative director. Since moving to New York City at the age of 22, Takase has done everything from interning with Pat McGrath to dreaming up makeup looks for Roberto Cavalli and Saint Laurent. Now, Takase is ushering in a brand new era for ADDICTION TOKYO — one that's no longer controlled by outdated beauty rules.Beauty bra...

info@hypebae.com (Hypebae) Tue, 22 Jul 2025 Hypebae
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JJJJound and Salomon Tease a New Collaboration

JJJJound just took to Instagram to tease its latest collaboration, this time teaming up with the inimitable Salomon. For JJJJound, the new collaboration follows the likes of New Balance, adidas, ASICS, PUMA and OTW by Vans (this year alone), and for Salomon, JJJJound joins a long and impressive list of collaborators like MM6 Maison Margiela and Sandy Liang.It's not the first time that the Montreal-based label has worked with Salomon, either, but it has been over two years since the duo last reun...

info@hypebae.com (Hypebae) Tue, 22 Jul 2025 Hypebae