Have you ever wondered which cosmetic brands Who What Wear's beauty editors swear by when met with hundreds of options? It wasn't an easy task (our beauty cabinets are constantly overflowing, yet rarely pruned), but I tapped my team for their top eight brands and products they can't imagine living without in no particular order.Below, dive into the makeup kits of our beauty editors and learn which brands and products have continued to set an industry standard of excellence. Get ready to bookm...

When it comes to skincare, picking the right product for your skin needs can be an overwhelming process. We've all made skincare product purchases and have just hoped for the best that it works out for our skin. However, amidst this predicament, beauty brand disruptor KIKI World, offers a new way of shopping by having its community decide what products are made. For beauty brand and tech platform, KIKI World, inclusion and community driven decision making is at the core of their community. Sinc...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are worth your hard-earned money and attention. You can expect honest, uncensored feedback and no-BS recommendations our hard-to-please testers endorse withou...

KENZO just announced its first sneaker collaboration with Japanese brand ASICS, and it's a pretty big deal. Designed by the brand's Artistic Director, Nigo, the collection comprises three gender-neutral styles, taking over the classic GEL-KAYANO 20 silhouette.Fusing KENZO's colorful heritage with ASICS' sneaker heritage, the new silhouettes offer comfort, stability and style. Developed with a two-layer midsole and outsole made up of EVA, TPU, GEL technology and rubber, the collaborative offering...