Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please tester...

I'm not the only one who religiously reads reviews before making a purchase, right? TBH, reviews often push me to smash the order button, but they can also stop me in my tracks completely if they aren't looking so positive. One type of item I always scroll through the reviews on before buying is a makeup brush. Sure, I get a lot of recs from celebrity makeup artists as well, but to make a thoroughly educated purchase, it's a good idea to get a well-rounded perspective. That's why I've done both...

Ever since ’90s trends made a comeback a few years ago, we’ve been rediscovering (or discovering, depending on how old you are) our favorite beauty and style icons from the era. From Pamela Anderson’s bleach-blonde waves in Baywatch to the dark lipstick worn by the witches in The Craft, the decade was filled with fictional characters whose looks we coveted. Interestingly, some characters we ignored the first time around are now inspiring our wardrobes and beauty regimens. Take, for examp...

When it comes to shopping the best Black Friday and Cyber Monday sales, I'm all about scoring as many makeup deals as my budget can handle. I love getting my hands on products with skin-loving ingredients that can provide a flawless finish with little-to-no effort when I'm on-the-go as a Beauty editor. This year, some of the most anticipated discounts on makeup products are being offered by major brands like Glossier and Rare beauty to Charlotte Tilbury and Benefit Cosmetics. It can't get bette...