Twenty twenty-three was undeniably a solid year for beauty trends. We saw the rise of food-centric makeup looks like "latte makeup" and "strawberry girl makeup." We saw "clean girl" beauty reach a crescendo. We saw faux freckles everywhere. It was a wild year marked by specific aesthetics thanks to TikTok trends. As beauty editors, we've been privy to many of the trends before they've hit the mainstream. Now that 2023 is reaching a close, we're looking back on the trends that we think should ...

I don't think it will come as a surprise when I tell you that I spend a lot of time combing the internet for celebrity skincare routines. While I know that celebs get a lot of help from trusty estheticians and injectable experts, I also know that skincare and even their wellness routines play a big part in the quality of their skin. Case in point? Irina Shayk! I've been wondering what her secret is for years because her skin is so flawless and healthy-looking that it quite literally glows in...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are worth your hard-earned money and attention. You can expect honest, uncensored feedback and no-BS recommendations our hard-to-please testers endorse withou...

Travis Scott and Jordan Brand are back with another women's exclusive, this time landing in the form of an Air Jordan 1 Low OG silhouette. Arriving a mere few weeks after the brand unveiled its "Black Olive" colorway, a mock-up of a new "Canary Yellow" iteration has surfaced, fusing hues of racer blue, light silver and gum medium brown.Conceptualized by @zsneakerheadz, the above image showcases what the shoe in question might look like when it arrives, though an official release date is still to...